Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

Trends 52

Trends Advertising Agencies Planning Cable 52

ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. The CTV market share among streaming platforms.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Choozle

NOVEMBER 13, 2020

Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption.

Advertisements 89

Advertisements Advertising Cost Per Thousand CPM 89

Hubspot

MAY 20, 2020

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. Should you be advertising in 2020? Where should you advertise? But what does this mean for advertisers?

Paid Content 90

Paid Content Paid Search Agency Marketing Management Advertising Agencies 90

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

ClearVoice

APRIL 20, 2022

When most people think of content marketing, they think of creating content that serves a keyword strategy or data-based marketing plan. This is the premise of empathy marketing. What is empathy-based marketing? Marketing in the digital age is often about numbers and data. Empathy marketing examples.

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Choozle

APRIL 23, 2019

Connected TV is taking the digital advertising world by storm. What is connected TV advertising? Connected TV (CTV) refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. How does connected TV advertising work? CTV metrics.

Advertisements 43

Advertisements Advertising Cost Per Thousand CPM 43

Bluetext

FEBRUARY 25, 2020

It’s no surprise that v ideo has taken the digital ad space by storm. In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads. So, why are video ads so popular? billion in 2020.

Paid Content 28

Paid Content Advertising Agencies Advertisements Advertising 28

NuSpark Consulting

FEBRUARY 3, 2023

Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products. In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Madison Logic

JANUARY 25, 2024

With this data suggesting that only 5% of target accounts are in-market to purchase a solution, it’s become increasingly important for marketers to seek strategies that target the 95% of accounts that aren’t ready to buy today but will be in-market sometime in the future. But the days of “quick wins” are dwindling.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Heinz Marketing

NOVEMBER 18, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 66

Top of Funnel CAN-SPAM Internet Marketing Trade Show 66

Digilant

FEBRUARY 21, 2023

When advertisers say, “Consumers are everywhere,” it’s for good reason. As users prioritize platforms and channels that fit their preferences and create seamless experiences, advertisers must be aware of these preferences and reach their target audiences in ways that resonate. Worse, it might not even be seen.

Ad Frequency 52

Ad Frequency Funnel Advertising Advertising Agencies Allocation 52

Madison Logic

SEPTEMBER 26, 2023

Marketers must not only capture the attention of the buying committee but also keep it over often longer sales cycles. Introducing Madison Logic’s ABM Connected TV. A seamless content and advertising strategy that maximizes exposure to your buying committee and drives demand for your solution.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Cable 52

Digilant

DECEMBER 21, 2021

use streaming platforms than traditional forms of television like cable or satellite. . As these new players have entered the market, they’ve started taking their programming with them and away from the more traditional streaming platforms. The Dawn of a Crowded OTT Advertising Landscape. . One of the biggest?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. In which case you may want to incorporate those answers into the copy along the funnel. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. And all cables and software should be provided.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

LiveRamp

OCTOBER 23, 2018

Any marketer unable to answer that question isn’t alone. As with many aspects of marketing today, the answer lies in the data. After all, when used in the right context and with the right combination of insights and technologies, data acts as the cornerstone for any successful TV advertising strategy that drives sales.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Why You Need to Focus on Video Marketing in 2018. What has 2018 seen?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Single Grain

JULY 17, 2019

Dive Deeper: The Complete Guide to Brand Building (Must-Read for Digital Marketers). Single Grain is a full-service digital marketing agency, right? It’s often tough to manage that feast or famine flow — not knowing when clients will come or decide to take their marketing in-house.

Examples 92

Examples Business Cable Paid Search Agency 92

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Hubspot

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Keep it short.

Startups 101

Startups Top of Funnel Work Management Business 101

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126