KoMarketing Associates

APRIL 7, 2021

Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. While the two tactics share a lot of similarities, they are not the same thing. The data bears this out. Search engine optimization takes work, of course.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 86

Campaigns Ad Building Planning Paid Search Agency 86

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Include Facebook and Twitter and LinkedIn and Instagram where applicable. Add some marketing and PR. What is off-page optimization?

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Facebook.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? Before you can develop any tactical strategies or marketing messaging, you first need a clear picture of who you are serving and how you provide value to them. Competitive analysis involves researching major competitor products, sales, and marketing tactics.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

KoMarketing Associates

APRIL 24, 2014

Regardless of what tactics are changing on the website, consider the following immediate opportunities to address SEO initiatives: Integration of SEO-friendly web addresses. Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Webbiquity

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Facebook in particular is notorious for privacy issues. It means giving up one’s privacy. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Online Marketing Institute

NOVEMBER 1, 2010

The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. 4 Comments » 4 Responses to “B2B Marketing Mix: Will Online, Social Tactics Lead?&#

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. The platform searches Facebook, Twitter, LinkedIn, Instagram, and other social media content. If it is the case, then you should consider these tactics.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Industrial Marketing Today

AUGUST 10, 2012

The primary goal of industrial marketing has not changed even though marketing strategies and tactics have changed significantly in the past 5 years. 73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. The One Effective Use of Facebook for B2B Marketing.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Convince & Convert

MAY 12, 2010

Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] #ConvinceandConvert [link] Face to Facebook RT @jaybaer Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Facebook Marketing. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook is a Personal CRM for Baby Boomers by iMediaConnection. Adam Ostrow. Tony Verre.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im Jay Baer.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. By using Facebook ’s boosted posts , Dacia placed ads related to their Sandero, Logan, and Stepway models.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. On Facebook, show a little of your personality – the carbon-based life form behind the blog. SEO’s Magic Bullet by PR 20/20.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. Twitter Tips & Tactics. Visualizing Twitter Statistics x100 by Digital Buzz Blog. 105 Twitter Applications for PR Professionals by Everything PR. How can you measure results?

Twitter 100

Twitter Best Practices Digg PR 100

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I’ll be back in a couple weeks. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. link] awnpromo Once again, a very compelling arguement for using Facebook!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Contently

APRIL 26, 2016

As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site. As soon as Facebook opens up its Instant Articles technology to brands this spring, Coca-Cola will be on there as well. If everybody’s spending time on Facebook, you have to reach them there.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here. Im Jay Baer.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 27, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Linkedin is for people you know.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116