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A Lack of Content Marketing Strategy Impedes Demand Generation

ANNUITAS

While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. According to The 2014 Marketing Score Report by PR 20/20 “Organizations are missing opportunities to generate and nurture leads due to enormous gaps in their content marketing programs.”.

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Re-purpose existing content for mobile downloads. Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Provide mobile view versions for all emails.

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5 Key Marketing Takeaways from Sirius Decisions Summit 2014

Vidyard

Over 2,000 attendees, a buzzing solution showcase, and most importantly, a ton of relevant content capturing the essence of modern marketing. And while most lead scoring and nurture programs are currently designed to drive and track specific digital transactions (i.e. Wow, what a show! Happy hunting! What’s the difference?

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B2B Lead Generation Blog: Using White Papers for Lead Generation

markempa

Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program. Do you qualify leads before sending them to your sales team? So dont pass white paper inquiries to your sales people until theyre more rigorously qualified as sales-ready leads.

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B2B Lead Generation Blog: E-book: Why Naked CRM Doesnt Work

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

Download the Executive Summary During our in-depth interview, Anne shares some terrific insights and helpful data on numerous marketing and lead generation tactics. Download the Executive Summary During our in-depth interview, Anne shares some terrific insights and helpful data on numerous marketing and lead generation tactics.

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B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

markempa

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." " The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without."