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How to Approach Business Social Media Strategically

Webbiquity

Oafish attempts to treat social networks like just another one-way promotional channel. Selecting tactics based on perceptions and opinions rather than data. Post on Google Buzz. It can lead to well-intentioned but poorly executed rogue company Facebook pages. Inadvertent but damaging revelations. Share this on Bebo.

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How to Sell, Even if You Hate Selling

Webbiquity

The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. Post on Google Buzz. Then things changed. Many talented people were laid off. Competition for a dwindling number of new corporate positions was intense.

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Social Media for the Boardroom

Buzz Marketing for Technology

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions! Tweet This!

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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

His name is george dafermos, and his paper is titled " Management and Virtual Decentralised Networks " Â In my opinion it should be required reading for management consultants and line managers / executives working with or in 21st century organizations. Managing in the Virtual or Network(ed) Organization. Work Design.

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Anecdote: What's real work at your work?

Buzz Marketing for Technology

Social networks. Find the opinion leaders and get them on board first. Actively build your social networks so you can tap into them when needed. • Digg this. --> --> Trackback Pings. Facilitation. Intervention design. Knowledge circulation. Most Significant Change. Newsletter. Open space. Sensemaking.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Social PR News and Commentary. The Future of Public Relations and Social Media by Mashable. Post on Google Buzz.

PR 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social.

BtoB 100