Contently

APRIL 26, 2016

By comparison, “synergy” only got 18 mentions. As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site. This year, the term appeared nearly 1,200 times in the schedule. billion users. Instagram offers impressive ad targeting.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

B2B Marketing Zone Posts

DECEMBER 9, 2009

Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - PR Meets Marketing , February 16, 2009. C Level Tweeters - Buzz Marketing for Technology , December 12, 2008. Five social media myths that MUST STOP NOW!

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Convince & Convert

JUNE 24, 2010

Interesting read and comparison. Interesting read and comparison. I divinity see some comparison between infomercials and social media, but more on the experience side. link] Kyle Lacy Sounds like a good reason to pay more attention to those late night infomercials I guess they had it right all along. Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

markempa

JUNE 26, 2006

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What other criteria do you use?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Or that a company will be doomed if it does not entertain some form of social media management program. Im Jay Baer.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. In comparison, Twitter is a piece of cake. And companies with better reputation and buzz around them should (theoretically) do better than their competition. Every week.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Previously, content about Kodak products would have been created by the media. Photography magazines.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

The ROI Guy

FEBRUARY 11, 2009

The pain and risks vs. reward for Vista upgrade just pales in comparison to other cost savings projects in the data center like server / storage virtualization and systems management consolidation. The PR war is being lost on this front. And when you have less to spend, you want to get more for less.

Marketing Management 40

Marketing Management Paid Search Agency Planning Budget Programs 40

Contently

APRIL 12, 2017

The press would cover it, there would be good buzz, but in terms of the larger population, they couldn’t actually know if it was good or bad. People can see the potential, but they don’t have enough knowledge or comparisons yet to know what ‘good’ and ‘bad’ VR look like.”

Brand Identity 154

Brand Identity Branding First-Mover Advantage Buzz 154

Heinz Marketing

FEBRUARY 5, 2018

We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). Actually the majority of our traffic, sorry, is coming in organically to all of those product pages, those category pages, as comparison pages. And you’ve been getting a lot of PR for that. More about Ryan: ?

Sales Management 53

Sales Management Top of Funnel Enterprise Management Work Management 53

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

SEPTEMBER 1, 2010

Social media for me is like selling PR to a company who had only done advertising. I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. Why was advertising fine and pr questionable? Failure may happen. Im Jay Baer.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. It’s about behavior.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

ClearVoice

JANUARY 9, 2020

And that approach to positive buzz around a brand holds true. Full disclosure, I write a lot of roundups, product comparisons and gift guides, which based on feedback from readers, allows them to purchase from a place of trust. Back in 2012, Mashableran a story about Yelp where they discussed the brand’s approach to reviews in general.

Brand Identity 75

Brand Identity Branding Amazon Paid Search Agency 75

Convince & Convert

JULY 8, 2010

link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. Im Jay Baer.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Cool, and a difference-maker, but not 100% transformative. Im Jay Baer.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

FEBRUARY 9, 2010

I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless. Trust gets played with all the time also. Im Jay Baer.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 26, 2012

I came in as an online marketer search guy to a PR agency, as a contractor that. However, compared with Pinterest, when there was buzz about Pinterest. It was amazing to me in comparison to other. think being from a search background is the best possible historical. be good at social? answer to that. different topic.

Social Media 135

Social Media Optimization Media Buying Cycle 135

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. What a great comprehensive list! Great list from @jaybaer! Great list from @jaybaer!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. RT @WhatsUpInteract: 59% of consumers check their email account before anything else online [link] via @jaybaer [link] Shady Business PR “@jaybaer: Moo. link] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. Are you among them?

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Webbiquity

FEBRUARY 26, 2019

Spending on posting and tools for social media monitoring and management becomes a smaller part of the budget as firms grow, since larger firms are able to generate more social buzz through their employees, customers, and industry influencers. What Types of Content Companies Will Invest the Most in Over the Next Two Years.

Allocation 233

Allocation Marketing Budget Planning SEM 233

B2B Digital Marketer

APRIL 1, 2021

So that class was singletons, you know, PR people who are they’re there yet, as far as the marketing organization and they still have to prioritize, they still have to tell somebody, you know, here’s where the work is. How many times have you run an ad and you think, you know, you do an AB comparison.

Planning 52

Planning Work Management Marketing Management Business 52

Single Grain

MARCH 31, 2022

Single Grain is a full-service digital marketing agency that helps to build brand awareness and buzz for blockchain companies. Their influencer marketing team will help you partner with the most influential blockchain influencers to generate the maximum buzz for your DeFi project. Top Clients: ModiHost. 5) Defiboost.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 52

Online Marketing Institute

OCTOBER 31, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. What a great comprehensive list! Great list from @jaybaer! Great list from @jaybaer!

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

Facebook: Facts & Figures For 2010 by Digital Buzz Blog. Although “the importance of social media certainly is resonating through many big companies,&# just 59 of the Fortune Global 100 firms have hired staff specifically to perform core social media tasks such as customer outreach, PR, marketing and internal communications.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

B2B Marketing Savvy

SEPTEMBER 10, 2009

Dell has documented Twitter as a sales channel ; P&G has done interesting test to demonstrate the Twitter reach… Most B2B marketers, however, will need to rely on traditional measurement terms/comparisons to argue for and evaluate social media performance. And don’t forget “Twitter Fuzzy Math&# ( nice blog post here ).

Impressions 40

Impressions Twitter Analytics Ad Frequency 40

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. For big brands, the benefits will be in customer service, rentention, support, PR.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 28, 2010

If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign. Now that Gini runs the universe's best PR blog, she probably doesn't come over here to read anymore. Now that Gini runs the universe's best PR blog, she probably doesn't come over here to read anymore. Im Jay Baer.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Buzz Marketing for Technology

FEBRUARY 9, 2011

Many of my friends in PR firms use this service and I have heard of some bigger firms as well. They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100