Convince & Convert

MAY 5, 2010

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. Setting the bar very high for agencies indeed.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Every click. Embrace Math. Adjust Staffing and Timelines.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

AUGUST 10, 2010

note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. And companies with better reputation and buzz around them should (theoretically) do better than their competition. I did not work on the Klout campaign. Those are just my personal opinions.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

EveryoneSocial

AUGUST 12, 2020

Naturally, there are tons of metrics your company might consider when calculating share of voice of, like: Mentions Paid Clicks Brand Reach Organic Keywords Impressions Social Shares. A good social media plan and calendar can ensure that your content strategy is efficient and that you avoid repeating generic posts every day.

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device. Among influentials?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 15, 2010

link] (via @jaybaer) [link] charlene mcmurtrie A must-read from #1 rated blog RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] [link] gbentley RT @AmberCadabra: From @jaybaer, Why Content Marketing Matters To Me And Should To You [link] [link] Amber Cleveland Great read, look at other posts too.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Sprout Social

APRIL 20, 2020

Their past behavior in response to your marketing materials and those of your competitors will inform the content you can and should share on your social media channels. Similarly, you will want to optimize your ad copy to ensure the most clicks and read-throughs possible. Fundraising and alumni news.

Paid Content 117

Paid Content Social Media Brand Identity Branding 117

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

JUNE 2, 2010

Look at [link] and rate how sexy or ugly someone is. Watching the video, I was reminded of the superficiality of online dating websites: Answer some multiple choice questions, upload some choice photos, and have prospective dates mentally mark yes or no based on your profile. Don’t like that analogy?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 14, 2010

And with the new ads on Twitter being placed largely based on response rates, I'm afraid we're going to see “my coupon is better than your coupon.&# [link] jaybaer I agree. [link] jaybaer I agree. I may have to use that one. link] jaybaer Fantastic analogy! I may have to use that one.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

AUGUST 18, 2010

No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. This leads to another problem.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 8, 2010

Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). On average less than 0.05% engagement rate. And over 50% of profiles are locked down private.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

JUNE 3, 2010

GIF that would open your Outlook just a few minutes after clicking. If subscribers start Liking movies instead of rating them 1-5 stars, Netflix is in trouble, since few users will take the time to both rate AND 'Like' a movie.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

MAY 19, 2010

This means your content should allow ratings, comments or other forms of feedback. I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. We want to tell you what we think about your products, services, articles, videos, audio, etc.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 1, 2010

We bought the space on a flat rate. One of the sadder experiences of my short career occurred around an online advertising campaign. The site ran ads based on some mysterious algorithm that only they knew. Well, every time our poor client went to the site, it would always be someone else’s ad there.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

FEBRUARY 9, 2010

What’s interesting and depressing is that our trust in everything measured in this study has diminished by almost exactly the same rate. That’s not an indictment of social media and its relationship-building, it’s an indictment of veracity. Trust in newspapers? And really, is that a surprise either?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 16, 2010

Regardless of the reason, as the current teen population ages, it threatens Twitter’s preeminence unless adoption rates soar. Not an overwhelming participation rate. The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. link] @Brett2point0 Excellent analysis, Jay.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Hubspot

FEBRUARY 10, 2021

Kickstarter puts a unique stamp on this section of their media kit page, highlighting a few top metrics that show massive engagement with their service. Media kits aimed at partnerships and collaborations should prioritize engagement rates and similar actionable metrics alongside the bread-and-butter statistics like follower counts.

Media 95

Media Examples Press Case Study 95

Convince & Convert

APRIL 7, 2010

If I'm on “restaurant row&# (as @glassesgeek says) I want to “see&# what venues are around and how people are rating it – and not just any people – perhaps just ratings from my friends (or friends of friends) – we can define the review net to not only weed out the noise but define the net to match our preferences.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

For example: You connect with a media professional via Twitter who does a story about your business. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. For example: You connect with a media professional via Twitter who does a story about your business.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

SEPTEMBER 20, 2010

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. This is an adoption rate far steeper than it was for websites. The Tortoise Rules But, social media speed is illusory and misleading.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160