Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. If you have a blog, look at the number of comments left by your readers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. This is where I personally coach you to solve whatever marketing challenges that are holding your company back. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 3, 2010

I’m assuming you want your business blog to be more than just a personal journal. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. and professor of marketing at the University of Missouri. I found this one from Michael Fortin’s blog.

Features 60

Features Web 2.0 Planning Work Management 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Plus, this technology allows users to create their own highly personalized mix of channels – which brings online even more into our lives. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

APRIL 4, 2011

Content for Thought Leadership We have seen effective thought leadership-style posts aid in the sales process -- particularly when dealing with complex B2B buying cycles. If they do, it can provide a valuable human face to an organization, particularly when the buying decisions of company solutions involve executive leadership.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Savanta

JANUARY 13, 2012

Personal relationships and being part of the buyer’s eco-system are usually critical. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. Subscribe and receive new posts by email or RSS. Follow me on Twitter: @andydalg.

Thought Leadership 120

Thought Leadership B2B Thought Leadership RSS Buying Cycle 120

seo.co

FEBRUARY 10, 2022

For example, let’s say you notice there’s a surprising number of people from Twitter visiting your site, but you don’t use Twitter for promotion very much. You could take advantage of this by increasing your efforts on Twitter, but also catering to that audience by writing snappier, Twitter-optimized headlines.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. You are excited until you see two key site statistics that burst your bubble. They are: 1.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Traction

OCTOBER 1, 2009

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? What if your prospects are (like me) overwhelmed by email and prefer to hear from you on Twitter, Facebook or via an RSS feed to your blog? your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. am not someone who watches Twitter while the panel is going on, so none of the below suggestions relate to that. The Results. So this sounds great. wasn’t disappointed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

MAY 2, 2017

The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data. 22: The 32 Best Twitter Marketing Tools. #23: 30: The 14 Best Personal Productivity Tools. #31: Showcase reviews: SnapApp. 6) Marketing.ai.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Map your content to each stage of the industrial buying cycle.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Hubspot

FEBRUARY 11, 2013

That means they probably want to see you in their Twitter stream as much as possible, so you can bury all the content from the other users they're following. Bury your RSS button and email subscribe field way below the fold of your blog in a completely illogical place. 48) Ask for a lot of very personal information on your forms.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28