Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Buyer Experience Innovation pays particular attention to the customer acquisition aspects of the B2B buyer experience cycles and how companies can embrace design thinking to create innovative buyer experiences.  B2B market CEO’s must feel a little like the great explorer’s of our time. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   The driver of sales experience was more than the combined percentage of the three other drivers defined in the study – company and brand, product and delivery, and value-to-price ratio.  Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

LEADership

MAY 5, 2014

Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. That’s pretty simple to understand, and yet, organizations will invest endless hours of marketing discussions and lead generation strategy meetings to burn up big dollars on innovative marketing. It’s not easy.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Valasys

FEBRUARY 5, 2020

So, there is no “Rank-0” for the SERPs now. The algorithm looks at words before & after entities & context pre-trained on Wikipedia & is essentially bi-directional in nature. Keyword stuffing is disadvantageous for your search ranks. BERT equips the search engines to display a richer understanding of language.

SEO 59

SEO Practices Google Brand Identity 59

seo.co

FEBRUARY 10, 2022

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Frame everything in a context that leads back to bigger-picture thinking. Avoid the temptation of confirmation bias.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Marketing Insider Group

FEBRUARY 10, 2011

According to wikipedia , Sales Enablement is: The process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue. Tools can then be brought in to help drive the content customization each buying process requires. Marketing must provide great content to sales.

Top of Funnel 100

Top of Funnel Cost Marketing Automation Services Work Management 100

Industrial Marketing Today

OCTOBER 10, 2011

Source: Wikipedia ). The other half of the equation has to do with converting that traffic into prospects and qualified leads. Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. What does any of this have to do with industrial websites?

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 60

B2B Marketing Zone Posts

OCTOBER 5, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. Klout scores.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. bpcares&#. More to Come.&#.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40