ANNUITAS

SEPTEMBER 29, 2015

Too Much Information (TMI)-. Some personas are valuable from an attitudinal perspective, but don’t have enough of a data component to allow marketers to categorize them or include any information that a prospect could self-identify. What would trigger them to enter a buy cycle? What is their role in the buying process?

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

ANNUITAS

JULY 2, 2015

With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

ANNUITAS

JUNE 11, 2015

At the same time, they want to provide the information buyers want through a positive experience, and use technology to effectively manage and measure the buying cycle. Track the progress and stay proactive through a set of key performance indicators (KPIs) that inform program decisions in addition to tracking performance.

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

ANNUITAS

MARCH 27, 2014

Listening to some of the noise that is out there, it seems Demand Generation success can be bought via an infomercial where if you buy now, you will get an extra Shamwow ® with your order. Despite the information that is being peddled by some, all indications would say that what marketers are facing today is a pretty tough climb.

Demand Generation 100

Demand Generation Demand Generation Terms and Conditions 100

ANNUITAS

SEPTEMBER 30, 2014

Listening to some of the noise that is out there, it seems Demand Generation success can be bought via an infomercial where if you buy now, you will get an extra Shamwow ® with your order. Despite the information that is being peddled by some, all indications would say that what marketers are facing today is a pretty tough climb.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

ANNUITAS

JULY 29, 2014

With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

OCTOBER 18, 2016

According to CEB , in a typical B2B buying cycle there are on average 6.8 Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It takes time to understand your buyer, their pain points and challenges and their buyers journey.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

According to CEB , in a typical B2B buying cycle there are on average 6.8 Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It takes time to understand your buyer, their pain points and challenges and their buyers journey.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

According to CEB , in a typical B2B buying cycle there are on average 6.8 Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It takes time to understand your buyer, their pain points and challenges and their buyers journey.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

AUGUST 28, 2012

The goal for the majority of our programs was to have our telemarketers qualify names, gather some information and qualify these prospects by the famed BANT (Budget, Authority, Need, Timeframe) criteria. I’ll be honest; I have answered the budget, need and timeframe fields on a form simply to gain access to the information being offered.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Lead Ranking Leads 100

ANNUITAS

AUGUST 28, 2012

The goal for the majority of our programs was to have our telemarketers qualify names, gather some information and qualify these prospects by the famed BANT (Budget, Authority, Need, Timeframe) criteria. I’ll be honest; I have answered the budget, need and timeframe fields on a form simply to gain access to the information being offered.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Lead Ranking Leads 100

ANNUITAS

OCTOBER 23, 2014

The goal is to make sure that a Buyer who is on the cusp of making a decision will see your ad, and that your ads’ keywords and ad copy will be informed by a well-researched understanding of the pains and priorities of the Buyer at every stage of the buying cycle.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

ANNUITAS

APRIL 11, 2011

The conference was full of great content and information on the state and the future of B2B Sales. In reality the shift in the buyers’ power make sales all the more important at the early stages of the buying cycle – especially in the consideration phase where buyers spend most of their time. the sales person).

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

ANNUITAS

NOVEMBER 2, 2011

Part of the reason that executives are so hesitant to buy into marketing is that they’ve not been provided a solid business case for making the necessary marketing investments that will improve their business. He informed me that while we needed process, we could not interfere with sales. Then we could make changes to fix it.

Positioning 100

Positioning Planning Marketing Management Paid Search Agency 100

ANNUITAS

DECEMBER 22, 2011

If the prediction from Gartner is true, then in less than eight years 85% of the B2B buying process will be done with no human interaction. There is no clearer indication that the buyer has changed and that the open access to online and social information is where buyers will spend the majority of their buying cycle.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

ANNUITAS

AUGUST 4, 2015

A Content Map plots your buyer personas against your buyer journey for their information needs at each stage. From your insights into your buyers you should know for each stage of the buying cycle: Which personas are involved at each stage. What their information needs are at each stage. Where they get this information.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100

ANNUITAS

APRIL 8, 2014

Leveraging the expertise of recently acquired Insightera and applying it to native landing pages (as well as pages built and hosted in the most common content management systems), Marketo has creating an exciting opportunity to: 1) Engage more of the prospects that are likely to buy. 2) Compel them to convert earlier in the buying cycle.

Marketo 100

Marketo Demand Generation Buying Cycle Lead Scoring 100

ANNUITAS

FEBRUARY 20, 2014

You won’t get too far in developing relevant and engaging content without defining your audience, understanding what they need and want to hear, planning what you want to convey to your audience, and how you want to share information with them along their buying journey. If you can’t do that- stop and figure that out first.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100