Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ABM Agency

JANUARY 15, 2021

At the same time, B2B digital marketing has grown by 23% in 2020 alone , a number slightly higher than the growth the industry experienced in 2019, before the coronavirus impacted the global economy. Do you want to speed up your average buying cycle? What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

ClearVoice

OCTOBER 27, 2023

B2B SEO is well-suited for attracting high-quality leads and fortifying your brand’s credibility regardless of your industry, product, or service. Businesses are often looking for long-term partnerships, and the SEO strategy needs to support this extended buying process. Consider a B2B SEO campaign for a cybersecurity firm.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Marketing Insider Group

AUGUST 21, 2019

But is your companies numbers standing up to industry standards? The important thing to monitor is if your lead conversions are keeping up with industry standards. Juxtaposing your results to that of the industry can tell you whether or not your teams and strategies are working. Average Conversion Rate Per Industry.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Lead Ranking Sales Qualified Leads 100

B2B Marketing Zone Posts

MARCH 3, 2010

I respect that they are trying to do their job, and I always give them a few seconds to catch my interest (mostly because of the industry I am in) but 9 times out of 10 I am itching to get off the phone after 10 seconds. Research reveals much of the critical information needed to make productive marketing decisions. White Paper (50).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Single Grain

MARCH 9, 2021

Positions your company as an authority in your industry. White papers. Implement schema markup on your videos to provide additional information to search engines. For example, HubSpot audits and updates its blogs regularly. Reduces dependence on paid ads. Boosts website traffic. Increases conversion rates.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

PureB2B

AUGUST 13, 2019

But is your companies numbers standing up to industry standards? The vital thing to monitor is if your conversions are keeping up with industry standards. Juxtaposing your results to that of the industry can tell you whether or not your teams and strategies are working. Average Conversion Rate Per Industry.

Conversion Rate 62

Conversion Rate Marketing Qualified Leads Lead Ranking Sales Qualified Leads 62

The ABM Agency

JANUARY 8, 2021

In this white paper, we take a comprehensive look at B2B content marketing—from what it is to how you determine its success. According to Hubspot , content marketing “is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience.” Industry-specific white papers .

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52

BenchmarkONE

NOVEMBER 23, 2018

In addition to social media’s prominent place in the worlds of your users, it also has targeting and contact information built in. Content is one of the most important parts of the buying cycle. Sixty-five percent of buyers feel that content has an impact on purchase decisions, according to HubSpot.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

NetLine

JULY 17, 2023

The skills and competencies needed to get the most value out of intent data B2B marketers are faced with what seems like an ever-changing landscape where buying cycles are longer and often more complicated. Added to that, is the preponderance of competition. This holds true when getting the most value out of intent data.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

KoMarketing Associates

APRIL 19, 2016

With these thoughts in mind, I want to walk through some ways to map your content strategy to match the three primary stages of the buying cycle and the types of content that might resonate best with the audience at each stage. Think about ways to provide solutions to common industry challenges and showcase how your brand can help.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Marketing Insider Group

AUGUST 31, 2015

Industry/Company – If your customers or prospect are in different industries (and have indicated such), targeted emails about their specific industry will have greater relevance. The emails that you send to prospects need to overlay (as much as possible) with where they are in their buying cycle. or company size.

Work Management 100

Work Management Marketing Management Email Marketing Buyer Personas 100

PureB2B

AUGUST 13, 2019

But is your companies numbers standing up to industry standards? The important thing to monitor is if your conversions are keeping up with industry standards. Juxtaposing your results to that of the industry can tell you whether or not your teams and strategies are working. Average Conversion Rate Per Industry.

Conversion Rate 56

Conversion Rate Marketing Qualified Leads Lead Ranking Sales Qualified Leads 56

Marketing Insider Group

AUGUST 12, 2015

It collects and processes information on website visitors who identify themselves in return for valuable content. Here’s how landing pages work: When someone visits your site, goes to a landing page and fills in a form, landing page software automatically adds that information to a leads database. Why Landing Pages Are So Important.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. 5 Steps To Shorten The B2B Buying Cycle by Search Engine Land.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. Customers are less willing to give up information. Is The White Paper Dead for B2B Marketing? Kill the white paper!” come at a price. Don’t stop the dialog. Tweet This!

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . LinkedIn has a ton of data on vital metrics like company size, employee count, and industry.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Webbiquity

JANUARY 5, 2016

Image credit: HubSpot. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Pam Dyer shares helpful tips on optimizing use of visual content in this helpful and informative infographic.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

ViewPoint

MAY 7, 2015

This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. Marketing became further educated when they asked sales about the customer buying process and the sales selling process.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Content marketing is a great way to gain market share and move up the ranks in your industry. Solve for Complex B2B Buying Cycles. Highlight those things by creating case studies, client testimonials, and more. Increase Visibility.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Content marketing is a great way to gain market share and move up the ranks in your industry. Solve for Complex B2B Buying Cycles. Highlight those things by creating case studies, client testimonials, and more. Increase Visibility.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

SnapApp

DECEMBER 14, 2016

The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. It’s not enough in 2017 for B2B brands to shortcut access to new audiences by working with credible industry influencers. way of discovering information. Ask them what three information sources they rely on most.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Gmail and StumbleUpon are the fastest growing methods, however. And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100