Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Stevens & Tate
FEBRUARY 1, 2021
Today’s media plan looks far different than even last year, with more media channels, more devices, and even more opportunities to connect with shoppers. How do you find the most effective balance with an advertising budget and media plan that make sense now? Does your media plan reflect this?
ANNUITAS
JUNE 11, 2015
At the same time, they want to provide the information buyers want through a positive experience, and use technology to effectively manage and measure the buying cycle. Maybe you’ve got a great social media plan, but are your buyers even using Twitter? Failure to effectively manage change. Congratulations!
Rev
NOVEMBER 27, 2018
Understanding the number of people and companies you are trying to reach is a sanity check on your media plans and your deployment of sales resources. Thus, marketing should strive to increase sales production cost effectively by delivering the appropriate volume of Conversation Leads to sales. Definition. Definition.
Industrial Marketing Today
SEPTEMBER 13, 2010
In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.
Terminus
DECEMBER 20, 2022
That allows us to retarget the audience with different, higher-bar offers moving forward, like ‘Request a Demo’ to better identify those people who are actually in a buying cycle vs. just researching/learning. We are focusing on being more efficient with the budget,” says Kallie. But don’t pull back altogether.
Expert insights. Personalized for you.
60 
Let's personalize your content