Buying Cycle Effectiveness Media Plans SIC 
Industrial Marketing Today
OCTOBER 2, 2010
The old email marketing strategy of batch and blast or spray and pray is no longer effective. Go beyond the high-level demographics of SIC/NAICS codes and company size. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006.
Industrial Marketing Today
JUNE 3, 2010
I mean dig deeper than just the demographics like company size, job title, SIC code etc. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. This will also lower the client’s fear of “you just don’t get it.”
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