ANNUITAS

APRIL 11, 2011

The conference was full of great content and information on the state and the future of B2B Sales. However this does not mean that sales is rendered ineffective in the early stages of the sales cycle as some would have you believe. Social media has played a pivotal role in the shift of the B2B buying process.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Engagement (delivering value-based content through the right channels). Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Tony Zambito

APRIL 10, 2011

Understand Evolving Buyer Journeys : For years, we have been educated, trained, lectured, and even scolded perhaps about the linear progression of the buying cycle.    News flash for those of you who haven’t awakened from the brainwashing we’ve taken over the years – buyers are self-directing their own buyer journeys today. 

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Then, there’s data generated through people’s engagements with content on the broader web (third-party).

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

NuSpark Consulting

JANUARY 21, 2012

The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects. Content Marketing. Brian Carroll. Ardath Albee. Matt Bailey.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • 92% of b2b buying cycles start with search. Here’s a recap of a few of the key sessions and conversations from the summit.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

ANNUITAS

FEBRUARY 20, 2014

Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Content Type : All content types are not created equal.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

Marketing Insider Group

JUNE 9, 2011

They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? The biggest challenge in Content Strategy?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Content 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Our approach is to score the lead along multiple dimensions.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Customer Experience Matrix

MAY 20, 2009

My particular insight, if it is one, is that consensus has crystallized within the past month that marketing now remains dominant much deeper into the buying cycle, and that sales and marketing must work much more closely together as a result. Well, I wouldn’t ask the question if I weren’t leading up to something.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. Steve Woods , CTO, Eloqua. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. These are the trends that are mentioned most often: Improved ROI & Reporting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Are these objectives on your 2015 road map? Job title/level.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Single Grain

AUGUST 21, 2014

Typically, marketing automation programs include lead scoring and/or grading modules that help you to determine where leads are in the buying cycle and how closely they align with your definition of an “ideal” buyer. MA programs can help you qualify leads. In some cases, though, the differences are even more substantial. Infusionsoft.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62