Kapost
MARCH 31, 2017
For many companies, the topic of a content marketing budget leaves a huge question mark. It’s easy to get lost in endless ideation cycle, especially when your organization enters brainstorming mode, which can throw wrenches in your path to launch. Here are some planning exercises and ideas to try within your own company.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
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Inbox Insight
OCTOBER 27, 2023
Scaling relevant content creation Buyer intent data empowers your marketing teams to generate relevant content at scale. This targeted retargeting strategy ensures that your marketing budget is focused on engaging those most likely to take action, ultimately leading to a higher ROI and more successful marketing efforts.
The ABM Agency
JANUARY 15, 2021
For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.
Terminus
NOVEMBER 14, 2023
For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. This approach is by no means groundbreaking.
Webbiquity
APRIL 10, 2018
An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. Simplifying and personalizing the buying process is now the key differentiator. It’s not your imagination: B2B buying cycles are getting longer and more complex. KoMarketing ).
NuSpark Consulting
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. How long are their buying cycles? Have a content and promotional plan for your webinar, virtual trade show, and online events.
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