6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. So you can reach and engage in-market buyers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. The shift and the case for ABM: Anonymous buyer’s journey.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Televerde

DECEMBER 27, 2017

In the previous installment of this series of posts on achieving greater success by modernizing your approach to marketing, we talked about how an integrated technology stack can make it easier to increase profitability. The key is sales and marketing alignment.

Planning 58

Planning Top of Funnel Buying Cycle Buyer's Journey 58

Oktopost

JANUARY 12, 2021

For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. What is Customer Experience (CX)?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

LeanData

OCTOBER 5, 2021

Throughout the year, OpsStars brings together revenue team operations professionals – across the functions of Marketing, Sales, Revenue, Sales Development and Customer Success – to advance the profession’s collective cause. The digital transformation of Sales is in full effect. The “New Digital Customer”. Flow & Movement.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. Reading time: 4 minutes. Why persevere with lead nurturing?

Lead Nurturing 81

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 81

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Segment Email Marketing.

Sales Management 94

Sales Management Lead Ranking Lead Scoring Sales Qualified Leads 94

Strategic-IC

SEPTEMBER 25, 2018

How can you drive value at every stage of the buyer's journey, with video content? Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different stages to drive value and help both prospects and customers. Driving Value With Video Across the Buyer's Journey.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SnapApp

JANUARY 15, 2019

Demand generation marketers, in particular, have a patchwork of myths to work through. As explained in one of our of recent blog posts, 5 Skills Every Demand Generation Marketer Should Master , “Demand generation is the umbrella under which all other customer acquisition and early funnel efforts find their footing.”.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Magisto

SEPTEMBER 7, 2018

So let’s clarify with some video marketing tips below. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 Gating simply means that a user has to enter some kind of information in order to gain access to what they are viewing, in this case – your content marketing video.

Top of Funnel 68

Top of Funnel Video Marketing Lead Ranking Lead Scoring 68

Magisto

SEPTEMBER 7, 2018

So let’s clarify with some video marketing tips below. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 Gating simply means that a user has to enter some kind of information in order to gain access to what they are viewing, in this case – your content marketing video.

Top of Funnel 67

Top of Funnel Video Marketing Lead Ranking Lead Scoring 67

PathFactory

SEPTEMBER 15, 2021

This is especially pertinent with the rapid expansion of buying groups: champions, influencers, decision makers, ratifiers, and end users all require content to address their specific needs at different stages of the journey. The bad news is, “tried and true” B2B marketing methods aren’t up to the task.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

KoMarketing Associates

SEPTEMBER 14, 2013

Mobile device adoption brings information to the B2B buyer anytime and in almost any location. Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Outbrain

NOVEMBER 24, 2021

The purchase journey in automotive requires multiple consumer interactions through digital touchpoints: car buyers visit 4.2 In response, auto brands need to fully embrace a digital strategy in order to continue to reach and engage potential customers. References: (1) Cox Automotive, Car Buyer Journey, April 2019. (2)

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29

Terminus

DECEMBER 17, 2019

It was announced today that Terminus has acquired Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The Journey to Full-Funnel ABM Platform . You may have seen we named Tim Kopp as CEO earlier this month.

Top of Funnel 33

Top of Funnel Account Based Marketing Funnel Advertising Digital Marketing Funnels 33

Magisto

SEPTEMBER 7, 2018

So let’s clarify with some video marketing tips below. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 Gating simply means that a user has to enter some kind of information in order to gain access to what they are viewing, in this case – your content marketing video.

Top of Funnel 40

Top of Funnel Video Marketing Lead Ranking Lead Scoring 40

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Customer-Centered Marketing. So, What Is Buyer Intent?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Customer-Centered Marketing. So, What Is Buyer Intent?

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Sharpspring

JUNE 9, 2017

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. 1) Create Buyer Personas.

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

Business Brainz

JULY 11, 2021

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

6sense

JULY 17, 2017

The whole world is going digital – and companies everywhere must adapt to compete. And this digital transformation is happening fast. They need to adopt the technologies that will help them succeed in today’s digital world. My own journey from What If to What’s Next. No industry is immune. Let me show you why.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Sharpspring

JUNE 22, 2017

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

KoMarketing Associates

MARCH 2, 2017

Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. But how does the B2B online marketer go about uncovering their buyer’s journey? B2B Buyer Journey Basics.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Vidyard

OCTOBER 7, 2015

Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. More than just a party trick, personalization is critical for B2B marketing and sales.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. More than just a party trick, personalization is critical for B2B marketing and sales.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Kapost

APRIL 5, 2017

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. 6 Ways to Create a Buyer Journey Map.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

DiscoverOrg

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Sales and marketing alignment.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. The company had to reevaluate its go-to-market approach.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

PathFactory

JULY 11, 2022

B2B marketers are working hard to execute effectively in the back half of 2022 and beginning their strategic planning for 2023, but they will have to work even harder and more efficiently than they are right now to thrive through the recession. mid- and bottom- of-funnel content). Get crisp on your content strategy.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

DiscoverOrg

SEPTEMBER 17, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Sales and marketing alignment.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

6sense

MAY 24, 2017

As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? That type of skyrocketing growth is not something we often see in B2B marketing and sales. What a four-time Grammy nominee and B2B marketers have in common.

B2B Marketing 59

B2B Marketing B2B B2B Sales Sales Cycle 59

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

The Lead Agency

FEBRUARY 28, 2023

We live in a world where high-quality B2B lead generation is crucial to marketing success. But, with such a saturated market and customers more inquisitive than ever before, quality B2B lead generation is getting harder to achieve. What is lead generation? This increases the chances that they will convert into a lead.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Design 62

SnapApp

JUNE 5, 2018

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. Takeaway : The days when marketing and sales operated in siloes are over.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81