Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. SaaS blogs should include content specific for each stage of the buyer journey. And you can be successful without burning through your heard-pitched funding. NBD, right?

Top of Funnel 58

Top of Funnel Product Work Management Marketing & Strategy 58

DiscoverOrg

APRIL 17, 2019

Your buyers are doing this, too: They’re trying to get clear on what problem they’re trying to solve. Step 2: Vetting the market. At this point, I’m reading reviews, I’m considering the benefits and drawbacks of each machine, looking at prices… I’m just getting a feel for the market as a whole. That’s it.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer. Ad placement.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

PureB2B

JUNE 6, 2017

This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. The world of marketing is now shifting to a customer-centric approach.

Business 86

Business Touchpoints Customer Satisfaction Loyalty 86

Unbounce

DECEMBER 10, 2019

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. As a bonus, these pages aren’t just effective for middle-of-the-funnel prospects. And so on.).

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

B2B Digital Marketer

SEPTEMBER 29, 2020

Finding the Right Balance Between Push and Pull Marketing. Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. 09:50 – The push/pull piece in Content Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Heinz Marketing

JANUARY 15, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Jen Spencer , Vice President, Sales & Marketing for SmartBug Media.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 52

B2B Digital Marketer

MARCH 18, 2021

If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. Segmenting and building journeys based on unique keyword clusters.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Conversica

MARCH 30, 2022

Conversation Qualified is a new, breakthrough funnel approach helping innovative businesses improve efficiency in the buyers’ journey in a way that was simply not possible before Conversational AI. Conversation Qualified is a step-change in how revenue teams do business and the biggest funnel change in the last 20 years.

High Quality Lead 59

High Quality Lead Sales Qualified Leads Conversion Lead Ranking 59

SnapApp

JUNE 5, 2018

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. Takeaway : The days when marketing and sales operated in siloes are over.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Heinz Marketing

AUGUST 16, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 111

Top of Funnel Work Management Enterprise Management B2B Sales 111

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Envy

AUGUST 31, 2017

If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques? As you can see, marketing is changing, so what is a marketer to do?

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Truth is: The modern B2B buyer journey has become far more complex. . Sales did their thing. Source ). .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

AUGUST 1, 2017

Savvy marketers use demand gen to skip the growing pains. . Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Not anymore. . .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SmartBug Media

FEBRUARY 26, 2019

Many manufacturing companies are diversifying their marketing efforts from solely focusing on tradeshows, print ads, and press releases to increasing digital content marketing in order to generate more leads for their sales team. In other words, this content keeps bringing in leads long after it’s been created.

Top of Funnel 83

Top of Funnel Paid Search Agency Sales Qualified Leads Lead Scoring 83

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

nDash

JUNE 13, 2022

We live in a digital-first society whereby audiences engage with more content than ever before, making a final buying decision. What does this mean for content marketing, and the fundamentals you need to know? Insights that educate your audience. Level-Up Content: Create Value That Outpaces the Competition.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. Even if it’s not much of a secret, it’s still a pretty good marketing idea.” Build relationships.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

ClearVoice

SEPTEMBER 6, 2022

Content marketing is a massive business, with brands spending a considerable amount of their time and budgets making sure they use it wisely. Unfortunately, creating a lot of content (even great content) and having no idea where it will most impact your customers’ buying journey can lead to lackluster results.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

SnapApp

JANUARY 11, 2018

For a century, marketing and advertising were the same thing. The pressure of the bottom line pushed marketers towards a more immediate, aggressive, and disruptive marketing model. . The pressure of the bottom line pushed marketers towards a more immediate, aggressive, and disruptive marketing model. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

MAY 30, 2017

A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . This effectiveness across all stages of the buyer journey, coupled with the relative ease of execution has resulted in 53% of content marketers using interactive content to influence the buyer's journey. . .

Top of Funnel 54

Top of Funnel Interactive Marketing Statistics Budget Management 54

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Inbox Insight

NOVEMBER 30, 2023

As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that have shaped B2B buyer behavior across 10 key Tech Categories. What’s been successfully captivating the attention of B2B buyers in your market?

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80

Convert

MARCH 14, 2022

Marketing Reports: Use these reports to learn about your conversions. Next, craft marketing strategies to account for unit economics. Are users dropping off in your funnel? Conduct a funnel analysis to identify problem areas, come up with a hypothesis and A/B test new flows to prove it. You “fail” 70-90% of the time.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Marketing Reports: Use these reports to learn about your conversions. Next, craft marketing strategies to account for unit economics. Are users dropping off in your funnel? Conduct a funnel analysis to identify problem areas, come up with a hypothesis and A/B test new flows to prove it. You “fail” 70-90% of the time.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Inbox Insight

JUNE 20, 2022

Content and creative go hand in hand in delivering an effective B2B multi channel strategy that will engage target audiences and get your message in front of them at the right time, and in the right format for the stage they are at in the buyer journey. B2B marketers can personalize based on industry, vertical, or even by account name.

Multi-Channel 98

Multi-Channel Class Creativity Advertising Channels 98

Single Grain

AUGUST 10, 2021

That’s the percentage rating given by B2B marketers on the effectiveness of a case study. Dive Deeper: * The Ultimate Guide to Developing Buyer Personas (with Templates!) * The Science of Building Buyer Personas (Infographic) * 4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. in the buyer journey.

Case Study 98

Case Study Case Studies Paid Content Studies 98

Hinge Marketing

JUNE 19, 2019

In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems. The funnel model and the flipped funnel model in account-based approaches are popular today. This article focuses on viewing marketing from the customer’s point of view.

Work Management 93

Work Management Marketing Management Marketing Budget Top of Funnel 93