Remove Buyer Personas Remove Ideal Customer Profiles Remove Public Relations Remove Twitter
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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Customer-centricity is a competitive advantage! Assume nothing.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

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Social Media 101: Mistakes to Avoid

GreenRope

Those who are ignoring this movement will ultimately lose because lack of social indicates lack of interest and care for the people who drive your business—your customers. Pages and interactions on Facebook, LinkedIn, and Twitter, should reflect your brand and values. No buyer personas. Well, you can’t.

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Social Media 101: Mistakes to Avoid

GreenRope

Those who are ignoring this movement will ultimately lose because lack of social indicates lack of interest and care for the people who drive your business—your customers. Pages and interactions on Facebook, LinkedIn, and Twitter, should reflect your brand and values. No buyer personas. Well, you can’t.

article thumbnail

Social Media 101: Mistakes to Avoid

GreenRope

Those who are ignoring this movement will ultimately lose because lack of social indicates lack of interest and care for the people who drive your business—your customers. Pages and interactions on Facebook, LinkedIn, and Twitter, should reflect your brand and values. No buyer personas. Well, you can’t.

article thumbnail

Social Media 101: Mistakes to Avoid

GreenRope

Those who are ignoring this movement will ultimately lose because lack of social indicates lack of interest and care for the people who drive your business—your customers. Pages and interactions on Facebook, LinkedIn, and Twitter, should reflect your brand and values. No buyer personas. Well, you can’t.