Zoominfo

JANUARY 11, 2021

In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

AUGUST 11, 2020

Similar to your ideal customer profiles (ICPs ), ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. But just like buyer personas , they should be based on real data. Which clients had the shortest sales cycle ? What does that even mean?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Fastest sales cycles? ZoomInfo can help!

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

MARCH 5, 2018

Four things your marketing department can do to increase sales productivity: 1. Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Distribute your buyer personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? Find Your Buyer Personas Finding and organizing buyer personas is a way to define characteristics of different potential customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

MARCH 26, 2018

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

JULY 29, 2019

Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. What Role Does Contact and Account Data Play in Your Daily Life as a Sales or Marketing Professional? ” ZoomInfo Click to tweet — “Dirty data can absolutely cripple a marketing strategy.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. Is ZoomInfo an integral part of your GTM strategy? Their Director of Sales, Zac Cooper explains the importance of refining ICPs for a successful GTM motion. “At to nearly 10%.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

JANUARY 11, 2021

In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Zoominfo

MARCH 9, 2021

Defining segments and buyer personas in detail and developing a database of their characteristics goes a long way in how you target and speak to them. Clear journey mapping helps to reduce the number of steps between a buyer having the intent to purchase and becoming aware of your product or service.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

APRIL 18, 2019

As a logistics sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new logistic contacts for your transportation solution. Fastest sales cycles ?

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Generation 100

Zoominfo

JULY 4, 2018

Share informational content and interact with each prospect’s posts. Then, share content that will resonate with your target audience. Follow and engage with other businesses and individuals within your industry – share and comment on content you find interesting, answer questions and join in conversations.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Defining segments and buyer personas in detail and developing a database of their characteristics goes a long way in how you target and speak to them. Get a Demo Demand Generation vs Lead Generation: What’s the Difference?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

NOVEMBER 28, 2017

Create Buyer Personas If you want to increase your qualified lead generation, the first step is to understand your target audience. But 60-70% of B2B marketers admit they don’t truly understand their buyers. To fix this, companies must begin by creating buyer personas. Sounds obvious, right?

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 100

Zoominfo

JULY 5, 2018

Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain ( source ). 38% of people will stop engaging with a website if the content/layout is unattractive ( source ). But, businesses vary drastically regarding branding, products, sales cycles, and much more.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

JUNE 6, 2019

To put it simply, without a deep understanding of your target audience, your sales efforts will fail. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

The ABM Agency

APRIL 10, 2023

Improved customer relationships: By tailoring content and interactions specifically for each target account, you can create stronger connections with decision-makers within these organizations. Now let’s move on to aligning content assets with sales funnel stages for maximum impact at each stage.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Zoominfo

FEBRUARY 18, 2018

They follow different best practices, they support different sales cycles, and they have different business motivators. Difference #1: Content Marketing. Therefore, marketing content is primarily used to build links and advertise. As a result, B2B content serves multiple purposes.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Zoominfo

APRIL 3, 2018

What does the sales team need from the marketing team? From start to finish, what does the standard sales cycle look like? Do marketing leads typically have a good understanding of products and services prior to talking to the sales team? What are the agreed upon buyer personas each team is working with?

Sales Management 223

Sales Management Marketing Qualified Leads Top of Funnel Sales Qualified Leads 223

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

OCTOBER 21, 2021

This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Free Trial A Sales Funnel Has Four Stages: 1.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Directive Agency

AUGUST 28, 2017

These attributes might involve annual company revenue, acquisition cost, purchase size, sales cycles, and so on. Firmographics give you a better picture of your audience, allowing you to create highly targeted sales and marketing strategies based on their wants and needs. Their buyer personas and demographics.

B2B Marketing 40

B2B Marketing Buyer Personas Work Management Top of Funnel 40

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Your most common content marketing roadblocks can be solved with just a little planning. So, whether you’re new to the world of content marketing or simply in need of a refresher, this article is for you.

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

Zoominfo

APRIL 15, 2018

Personalize your outreach: 46% of B2B buyers say that tailored offers are an important element of a business relationship ( source ). Dig into your buyer personas and personalize your sales pitch to appeal to your prospects’ specific needs. . Data can be applied to every aspect of your sales strategy.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

JULY 9, 2020

Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. Question One: What role does contact and account data play in your daily life as a sales or marketing professional? Digital Marketing ZoomInfo. Social Media Management ZoomInfo.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

FEBRUARY 19, 2019

The premise of B2B content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Your most common content marketing roadblocks can be solved with just a little planning. So, whether you’re new to the world of content marketing or simply in need of a refresher, this article is for you.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Work Management 100

Zoominfo

JANUARY 27, 2023

Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. One of the best ways to do this is by examining your buyer personas and ICP.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Zoominfo

JUNE 15, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. Better, more relevant content Profiling customers helps marketers produce more relevant, useful content by identifying long-tail keywords that are pertinent to the problems prospects are attempting to solve. What is an Ideal Customer Profile?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Zoominfo

JUNE 6, 2019

To put it simply, without a deep understanding of your target audience, your sales efforts will fail. Although buyer personas are typically considered marketing territory, they’re also critical to the sales prospecting process. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

B2B Sales 212

B2B Sales Top of Funnel Cold Calling Buyer Personas 212

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? Implementing a sales funnel helps business development leaders understand its entire sales cycle.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Zoominfo

AUGUST 11, 2021

Given the uncertain times we’re living in, ineffective sales pipeline management can easily grow from being something that holds your business back to actively endangering it. COVID-19 has affected best practices for lead generation, follow-up, sales quotas, and sales cycle length. Qualification (or The Discovery Call).

Marketing Management 217

Marketing Management Top of Funnel Sales Qualified Leads Sales Cycle 217

Zoominfo

JULY 24, 2019

Where you’re seeing opportunities close will determine your course of action: Loss in the early stages of a prospect: Is your content performing? Most importantly, is it representative of what your salespeople are selling during the discovery call and what your content is advertising?

Top of Funnel 130

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

DECEMBER 9, 2019

Increase Number of Leads Qualified There’s more to the sales cycle than just closing deals and building up revenue. Keeping your pipeline well-stocked with fresh prospects is a vital part of your sales team’s job, so building an objective around it can be highly effective. and retarget through these areas more frequently.

Top of Funnel 100

Top of Funnel Examples High Quality Lead Sales Qualified Leads 100

Zoominfo

AUGUST 11, 2021

Given the uncertain times we’re living in, ineffective sales pipeline management can easily grow from being something that holds your business back to actively endangering it. COVID-19 has affected best practices for lead generation , follow-up, sales quotas, and sales cycle length.

Marketing Management 100

Marketing Management Top of Funnel Sales Qualified Leads Sales Cycle 100

Zoominfo

NOVEMBER 8, 2018

Work with other members of your company to compile the necessary data to construct buyer personas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base. Because we’ve covered buyer personas extensively in the past, we won’t spend much time here.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Vidyard

JANUARY 6, 2022

Contents 1. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Include CTAs to Relevant Content in the Description 5.2 Tailor Your Video and Your Message to the Buyer Persona 1. Video Content Marketing Statistics 2.11 The Benefits of Video for Sales 1.1 Sales videos: 2.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65