Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. 56% of companies have created higher quality leads using buyer personas.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. Like other things in marketing, the answer can be found by focusing on your customer. ZoomInfo MarketingOS Finally, ABM with data you can trust. Then there’s intent data.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

MARCH 5, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. This helps foster long-term relationships and promotes customer loyalty.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in the market for a new car.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Data accuracy is the #1 priority for DealSignal.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. Two popular options for B2B data solutions are DealSignal vs Apollo. . In a Nutshell: DealSignal vs Apollo.io

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. ZoomInfo MarketingOS Finally, ABM with data you can trust. What is Demand Generation? Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

DealSignal

OCTOBER 26, 2022

Adding onto the untrustworthiness of static data is the fact that, on average, people change employers every 4.1 Marketing Sherpa’s research adds that the decay rates of static data are just over 22% per year. That’s why data bought from list sellers have a short use-by date and should be treated as such.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Data accuracy is the #1 priority for DealSignal.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Data accuracy is the #1 priority for DealSignal.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Zoominfo

OCTOBER 21, 2021

Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. For most organizations, the problems behind launching a sales funnel are central to data management. Think about how much contact and account data your sales team needs just to prospect. Awareness Stage 2.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal offers a comprehensive, high-quality, flexible, and cost-effective data solution.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Zoominfo

SEPTEMBER 14, 2020

Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal. If you don’t know where to start, always turn to the data. Firmographic, technographic , and intent data are great starting points for building out buyer personas, because they are reflective of real people.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Zoominfo

SEPTEMBER 14, 2020

While different companies may incorporate different steps, most sales processes involve Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal And once you’ve closed a deal, you start all over again (hopefully with a better list of referrals or repeat sales). To which my answer is, a lot.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Zoominfo

JANUARY 27, 2023

GTM Plays Automated go-to-market plays that can rapidly scale your business. One of the best ways to do this is by examining your buyer personas and ICP. Identifying the characteristics of your ideal buyer should be the starting point toward a deeper understanding of the problems facing your prospects.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-Founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. And then finally, and obviously, we're both really huge fans of this, third party data. Declan - Sounds like a plan.

Demand Generation 71

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 71

Zoominfo

NOVEMBER 9, 2020

Tunnel Vision: The Sales Funnel in the Age of Buyer Empowerment Stages of a Sales Funnel: Two Perspectives Funneling Success: Using KPIs to Measure Effectiveness How Do I Create a Sales Funnel? Marketing Funnel vs. Sales Funnel Resources. The traditional sales funnel is a stage-based approach to turning prospective leads into buyers.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Zoominfo

JULY 16, 2020

“What we’re finding from our customers is that they’re looking for us to get more and more specific and give their sales reps point and time intelligence to make sure that they have an absolutely relevant conversation with their prospect,” explained Ned Leutz, Senior Director of Sales at ZoomInfo. Enter intent data.

Outreach 130

Outreach Webinar Metrics Ideal Customer Profiles Marketing & Strategy 130