Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! In the world of recommendations (think Netflix and eCommerce), buyers expect personalization.

Marketing & Strategy 273

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 273

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. But just like buyer personas, they should be based on real data. Template for Building An Ideal Client Profile.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Create Buyer Personas. Create well-researched buyer personas for each segment to help your teams focus on their needs.

Planning 360

Planning Paid Search Agency Content Marketing Advertising Agencies 360

SmartBug Media

JUNE 6, 2019

This is where buyer personas come into play. Why Buyer Personas Are Crucial in B2B. At SmartBug™, before we develop any content for clients, the first thing we do after our discovery calls is start talking to customers and prospects in order to develop buyer personas. Building Content for Personas.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Trade Press Services

MARCH 25, 2024

In the B2B marketplace, where credibility and trust reign supreme, case studies are an invaluable marketing tool. Case studies are often overlooked opportunities for companies to establish themselves as trusted partners who deliver tangible results. DON’T neglect where case studies fall on the buyer’s journey.

Case Studies 95

Case Studies Case Study Studies Buyer Personas 95

NuSpark Consulting

MAY 24, 2014

You might think this article is about how to write in an engaging, persuasive way that brings prospects flocking to your website, downloading e-books, white papers and case studies, and picking up the phone to place their orders. . Once buyers know what’s available, they consider different options. It’s not. .

Buyer Personas 100

Buyer Personas B2B Marketing Planning Word of Mouth 100

Launch Marketing

APRIL 19, 2023

These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Tony Zambito

APRIL 12, 2011

.  This subtle difference can actually be the rock that sends out ripples of influence to other social buyers in the sea of social networks.    A key component for engaging the social buyer persona is that an organization today must offer avenues of engagements that buyers choose. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Heinz Marketing

JUNE 20, 2023

Building buyer personas that capture the challenges and motivations of your target customers can also serve as a reference for crafting personalized messages and offers. This may include blog posts, whitepapers, case studies, webinars, etc. that span various topics and stages of the funnel.

Webinar Metrics 112

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 112

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Marketing Insider Group

MARCH 18, 2021

Define Buyer Personas. Buyer personas reflect segmentations within your target audience. Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. For B2B, you will likely target the C-suite and other decision makers.

Social Media 347

Social Media Work Management Webinar Metrics Social Marketing 347

Martech

JANUARY 26, 2024

ICP vs. buyer persona: Which is the way to go? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. The table below outlines the key differences between an ICP and a buyer persona.

Ideal Customer Profiles 119

Ideal Customer Profiles Profiling Enterprise Management Work Management 119

Zoominfo

APRIL 23, 2019

Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Exo B2B

FEBRUARY 7, 2024

In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of B2B personas and the complex journey of the B2B buyer is not only useful, it’s essential. In this case, you need to have as much business intelligence as possible about this persona.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Marketing Insider Group

JUNE 19, 2023

Check beyond the “Blog” or “Case Studies” pages of a domain. Audit Your Competitors’ Content and Content Team This step of the competitor content analysis lets you get a feeling for the kind of content your buyer persona likes. You’ll need to invest significant time in examining their websites and blogs.

Analysis 269

Analysis Top of Funnel Advertising Agencies Content 269

SnapApp

NOVEMBER 19, 2015

Taking a big leap into all things digital, Target has harnessed personalization to revitalize their connections with their buyer personas. Since new CEO Brian Cornell took the helm of our favorite red and white superstore, Target has revamped their approach to customer acquisition.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. In most other types of qualitative research, researchers start with a hypothesis and then conduct a study to test that hypothesis.

Research 97

Research Case Studies Case Study Skype 97

Only B2B

APRIL 30, 2024

As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars. Identify Buyer Personas: Develop detailed profiles of your ideal customers to guide your channel selection.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

ClearVoice

MARCH 27, 2023

Case studies are a vital part of many marketing campaigns, providing concrete examples of how your business helps users. When carefully crafted, a case study becomes a cornerstone of your decision-stage content marketing strategy—creating leads, deals, and conversions. What is a Case Study in Marketing?

Case Studies 98

Case Studies Case Study Top of Funnel Studies 98

Marketing Insider Group

OCTOBER 14, 2020

Yet, it’s achievable (check out this case study on how we rank and compete with companies much larger than ours). You’ll need the basics: a modern website that’s content-first, a commitment to engage on social media, and assurance that you have content that speaks to every buyer persona at every buying stage.

Paid Content 309

Paid Content Customer Surveys Marketing Budget Paid Search Agency 309

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. But just like buyer personas , they should be based on real data. But what kind of data should you be focusing on?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

SalesGrape

SEPTEMBER 14, 2023

Create buyer personas: Based on the information gathered from your analysis and market research, create detailed buyer personas that represent different segments within your target audience. This enables you to optimize future campaigns for better results.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Tiecas

APRIL 5, 2024

Clarity & Focus Targeted precision: Documenting buyer personas ensures laser-focused content and optimizes channel choices for niche industrial audiences. Goals mapped to the buyer journey: Outline SMART goals (Specific, Measurable, Achievable, Relevant, and Time-Bound) for each stage of the long industrial sales cycle.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

The Lead Agency

MARCH 17, 2024

Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%. And each of your ideal buyer personas will have different ways of engaging. Trial which resources work best and consider changing which you use based on the page the form is on.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits. Now, on to the numbers. People actively block ads or are ad blind.

Advertising Agencies 316

Advertising Agencies Advertisements Advertising Paid Search Agency 316

FunnelEnvy

DECEMBER 11, 2023

Buyer Personas for B2B videos Now is the time to lean on your Buyer Persona. Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Launch Marketing

DECEMBER 8, 2021

Highlights include: Understanding who your audiences (buyer personas) are and what goals, tactics and results are associated with them. Examples of content to include at each stage of the buyer’s journey and tips for what to include in each, such as Awareness: Blogs and Articles Decision: Case Studies Advocacy: Surveys.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. So do you have buyer personas at your company? Not any more …. Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 303

Marketing Automation Services Marketing Budget Paid Search Agency Service 303

Launch Marketing

JULY 6, 2022

Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics. Pinpointing specific job functions, technology needs and more of those that can benefit most from your solution can uncover what personas are ideal to market to.

Tactics 118

Tactics Marketing & Strategy Marketing Strategy Webinar Metrics 118

Terminus

FEBRUARY 27, 2019

This introduced a problem, because not only were those targeted accounts unaware that a solution like Pramata’s existed, but sales and marketing were unable to even get their message in front of those C-suite buyer personas. The post [ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60% appeared first on Terminus.

Case Study 20

Case Study Case Studies Account Based Marketing Acquisitions 20

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. You can go even deeper and establish buyer personas. Define their demographics, background, goals, challenges, and even interests, and put a name to the persona (hello, Product Paul and Compliance Carol).

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62