Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. All of this put together is referred to as a “buyer persona”. . Pro Tip 2: Check out this buyer’s persona tool to generate a customizable buyer’s persona for your brand. . Gaining insight into your buyer persona is great.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

SmartBug Media

JUNE 6, 2019

This is where buyer personas come into play. Why Buyer Personas Are Crucial in B2B. At SmartBug™, before we develop any content for clients, the first thing we do after our discovery calls is start talking to customers and prospects in order to develop buyer personas. Building Content for Personas.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. As you build your program, consider these five key areas.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. Number of personas: 5 or more.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! In the world of recommendations (think Netflix and eCommerce), buyers expect personalization.

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 279

Tony Zambito

APRIL 12, 2011

.  This subtle difference can actually be the rock that sends out ripples of influence to other social buyers in the sea of social networks.    A key component for engaging the social buyer persona is that an organization today must offer avenues of engagements that buyers choose. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. In this case study, you’ll learn how DealSignal’s dynamic Contact Data Platform has helped FloQast: 5x Audience coverage of their core buyer persona in target accounts.

Case Study 56

Case Study Case Studies Studies ROI 56

NuSpark Consulting

MAY 24, 2014

You might think this article is about how to write in an engaging, persuasive way that brings prospects flocking to your website, downloading e-books, white papers and case studies, and picking up the phone to place their orders. . Once buyers know what’s available, they consider different options. It’s not. .

Buyer Personas 100

Buyer Personas B2B Marketing Planning Word of Mouth 100

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Create Buyer Personas. Create well-researched buyer personas for each segment to help your teams focus on their needs.

Planning 362

Planning Paid Search Agency Advertising Agencies Content Marketing 362

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. But just like buyer personas, they should be based on real data. Template for Building An Ideal Client Profile.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 26, 2024

ICP vs. buyer persona: Which is the way to go? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. The table below outlines the key differences between an ICP and a buyer persona.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Enterprise Management Work Management 120

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. But, that is not the case for B2B. B2B buyer personas are a tad more difficult. How does he spend his time?

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. But, that is not the case for B2B. B2B buyer personas are a tad more difficult. How does he spend his time?

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. So do you have buyer personas at your company? Not any more …. Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Marketing Insider Group

MARCH 18, 2021

Define Buyer Personas. Buyer personas reflect segmentations within your target audience. Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. For B2B, you will likely target the C-suite and other decision makers.

Social Media 354

Social Media Work Management Webinar Metrics Social Marketing 354

Tony Zambito

MARCH 22, 2010

.   Drawing up game plans, especially in the B2B space, is made more difficult by the evolving new channels of buyer engagements. Buyer Persona Development Process = Game Plan.   The investigative process of gathering customer and buyer insights can yield a compass on where to play.

Buyer Personas 100

Buyer Personas Planning Segmentation Case Studies 100

Only B2B

APRIL 30, 2024

As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars. Identify Buyer Personas: Develop detailed profiles of your ideal customers to guide your channel selection.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

Tony Zambito

OCTOBER 26, 2020

Here is an example qualitative interview response from our Buyer Outlook Study: “We did have ambitious goals for expanding our shared services capabilities both in Europe and APAC. An outcome is buyers and buying teams are scattered. A case in point: “It’s weird really. Refresh buyer personas and buyer journey mappings.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Exo B2B

FEBRUARY 7, 2024

In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of B2B personas and the complex journey of the B2B buyer is not only useful, it’s essential. In this case, you need to have as much business intelligence as possible about this persona.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Zoominfo

APRIL 23, 2019

Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Launch Marketing

DECEMBER 8, 2021

Highlights include: Understanding who your audiences (buyer personas) are and what goals, tactics and results are associated with them. Examples of content to include at each stage of the buyer’s journey and tips for what to include in each, such as Awareness: Blogs and Articles Decision: Case Studies Advocacy: Surveys.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Tiecas

APRIL 5, 2024

Clarity & Focus Targeted precision: Documenting buyer personas ensures laser-focused content and optimizes channel choices for niche industrial audiences. Goals mapped to the buyer journey: Outline SMART goals (Specific, Measurable, Achievable, Relevant, and Time-Bound) for each stage of the long industrial sales cycle.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Marketing Insider Group

JUNE 19, 2023

Check beyond the “Blog” or “Case Studies” pages of a domain. Audit Your Competitors’ Content and Content Team This step of the competitor content analysis lets you get a feeling for the kind of content your buyer persona likes. You’ll need to invest significant time in examining their websites and blogs.

Analysis 278

Analysis Top of Funnel Advertising Agencies Content 278

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits. Now, on to the numbers. People actively block ads or are ad blind.

Advertising Agencies 326

Advertising Agencies Advertisements Advertising Paid Search Agency 326

FunnelEnvy

DECEMBER 11, 2023

Buyer Personas for B2B videos Now is the time to lean on your Buyer Persona. Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. But just like buyer personas , they should be based on real data. But what kind of data should you be focusing on?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Launch Marketing

APRIL 19, 2023

These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Heinz Marketing

JUNE 20, 2023

Building buyer personas that capture the challenges and motivations of your target customers can also serve as a reference for crafting personalized messages and offers. This may include blog posts, whitepapers, case studies, webinars, etc. that span various topics and stages of the funnel.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 105

Tony Zambito

NOVEMBER 4, 2020

In our Center For Buyer Insights ongoing Buyer Outlook Insights study, we have been interviewing buyers qualitatively. Gaining insight into how buyer behavior is changing. The three buyer insights are notable. Gathering insights into how buyers’ goals and behaviors have changed is a must.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

SalesGrape

SEPTEMBER 14, 2023

Create buyer personas: Based on the information gathered from your analysis and market research, create detailed buyer personas that represent different segments within your target audience. This enables you to optimize future campaigns for better results.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

SmartBug Media

JANUARY 16, 2023

Get Up Close and Personal with Your Buyer Personas. It sounds simple enough, but in today’s competitive climate, you need to dig deep to learn everything you can about your target buyer persona. Don’t be afraid to develop more than one target persona. Create Highly-Tailored Blogs for Each Persona.

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98