DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. In this case study, you’ll learn how DealSignal’s dynamic Contact Data Platform has helped FloQast: 5x Audience coverage of their core buyer persona in target accounts.

Case Study 56

Case Study Case Studies Studies ROI 56

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

NuSpark Consulting

MAY 24, 2014

You might think this article is about how to write in an engaging, persuasive way that brings prospects flocking to your website, downloading e-books, white papers and case studies, and picking up the phone to place their orders. . Once buyers know what’s available, they consider different options. It’s not. .

Buyer Personas 100

Buyer Personas B2B Marketing Planning Word of Mouth 100

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. But just like buyer personas, they should be based on real data. If you’re starting from scratch, start by looking at your buyer personas, and then figure out which larger accounts they are coming from.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. So do you have buyer personas at your company? Not any more …. Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers. A lead nurture campaign sends them reminders and content to gain more of their interest.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Create Buyer Personas. Create well-researched buyer personas for each segment to help your teams focus on their needs. Quick Takeaways: Conduct a market analysis to identify target segments. Conduct a Market Analysis.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Marketing Insider Group

MARCH 18, 2021

Define Buyer Personas. Buyer personas reflect segmentations within your target audience. Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. For B2B, you will likely target the C-suite and other decision makers.

Social Media 354

Social Media Work Management Webinar Metrics Social Marketing 354

Marketing Insider Group

JANUARY 12, 2021

Persona-Based Personalization. In this type of personalization, you are using your buyer personas as the standard. Buyer personas include demographics but, more importantly, preferences, motivations, and behaviors. Check out the video below for a primer on buyer personas.

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 279

Martech

JANUARY 26, 2024

ICP vs. buyer persona: Which is the way to go? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. The table below outlines the key differences between an ICP and a buyer persona.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Enterprise Management Work Management 118

Only B2B

APRIL 30, 2024

As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars. Identify Buyer Personas: Develop detailed profiles of your ideal customers to guide your channel selection.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Launch Marketing

DECEMBER 8, 2021

Highlights include: Understanding who your audiences (buyer personas) are and what goals, tactics and results are associated with them. Examples of content to include at each stage of the buyer’s journey and tips for what to include in each, such as Awareness: Blogs and Articles Decision: Case Studies Advocacy: Surveys.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Zoominfo

APRIL 23, 2019

Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Tiecas

APRIL 5, 2024

Clarity & Focus Targeted precision: Documenting buyer personas ensures laser-focused content and optimizes channel choices for niche industrial audiences. Goals mapped to the buyer journey: Outline SMART goals (Specific, Measurable, Achievable, Relevant, and Time-Bound) for each stage of the long industrial sales cycle.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Marketing Insider Group

JUNE 19, 2023

Check beyond the “Blog” or “Case Studies” pages of a domain. Audit Your Competitors’ Content and Content Team This step of the competitor content analysis lets you get a feeling for the kind of content your buyer persona likes. You’ll need to invest significant time in examining their websites and blogs.

Analysis 278

Analysis Top of Funnel Advertising Agencies Content 278

Exo B2B

FEBRUARY 7, 2024

In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of B2B personas and the complex journey of the B2B buyer is not only useful, it’s essential. While examples of B2C influencers abound, this is not the case in B2B.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

FunnelEnvy

DECEMBER 11, 2023

Buyer Personas for B2B videos Now is the time to lean on your Buyer Persona. Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Heinz Marketing

JUNE 20, 2023

Building buyer personas that capture the challenges and motivations of your target customers can also serve as a reference for crafting personalized messages and offers. This may include blog posts, whitepapers, case studies, webinars, etc. that span various topics and stages of the funnel.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 105

Launch Marketing

APRIL 19, 2023

These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

SalesGrape

SEPTEMBER 14, 2023

Create buyer personas: Based on the information gathered from your analysis and market research, create detailed buyer personas that represent different segments within your target audience. This enables you to optimize future campaigns for better results.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

SmartBug Media

JANUARY 16, 2023

Get Up Close and Personal with Your Buyer Personas. It sounds simple enough, but in today’s competitive climate, you need to dig deep to learn everything you can about your target buyer persona. Don’t be afraid to develop more than one target persona. Create Highly-Tailored Blogs for Each Persona.

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Marketing Insider Group

OCTOBER 14, 2020

Yet, it’s achievable (check out this case study on how we rank and compete with companies much larger than ours). You’ll need the basics: a modern website that’s content-first, a commitment to engage on social media, and assurance that you have content that speaks to every buyer persona at every buying stage.

Paid Content 314

Paid Content Customer Surveys Marketing Budget Paid Search Agency 314

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. But just like buyer personas , they should be based on real data. If you’re starting from scratch, start by looking at your buyer personas, and then figure out which larger accounts they are coming from.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

The Lead Agency

MARCH 17, 2024

Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%. And each of your ideal buyer personas will have different ways of engaging. Trial which resources work best and consider changing which you use based on the page the form is on.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

SmartBug Media

APRIL 3, 2023

One of the best things about inbound marketing is that you can offer content to potential buyers before they even raise their hands. It starts with buyer personas. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins. How is this done?

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Trade Press Services

MARCH 25, 2024

In the B2B marketplace, where credibility and trust reign supreme, case studies are an invaluable marketing tool. Case studies are often overlooked opportunities for companies to establish themselves as trusted partners who deliver tangible results. DON’T neglect where case studies fall on the buyer’s journey.

Case Studies 95

Case Studies Case Study Studies Buyer Personas 95

Launch Marketing

JULY 6, 2022

Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics. Pinpointing specific job functions, technology needs and more of those that can benefit most from your solution can uncover what personas are ideal to market to.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Marketing Insider Group

MARCH 2, 2021

The content gap analysis process involves setting concrete goals, profoundly understanding your buyer personas, mapping the buyer’s journey, doing market and competitor research, and conducting an audit of your content assets. Your blog, social media, reviews, podcasts, guides, case studies, and videos can help.

Analysis 312

Analysis Top of Funnel Work Management Lead Scoring 312

Navigate the Channel

AUGUST 14, 2023

Consideration In the consideration stage, buyers have defined their problem and are actively looking for solutions. They compare different options, read case studies, and delve deeper into specific products or services that could address their needs.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Tiecas

APRIL 23, 2024

Here’s why inbound industrial content marketing aligns so well with modern buyer behavior: Meets buyers where they are: Inbound content marketing positions you as a valuable resource in the very places where buyers are already searching for solutions. download an asset, register for a webinar, etc.).

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Champion Communications

AUGUST 8, 2023

So, what should businesses do to make sure they are communicating with multiple buying groups effectively: Define your target personas: Identify the various buying groups you want to target and create detailed buyer personas for each group. Check out this case study here.

PR 62

PR Buy Buyer Personas Case Study 62

Champion Communications

AUGUST 8, 2023

So, what should businesses do to make sure they are communicating with multiple buying groups effectively: Define your target personas: Identify the various buying groups you want to target and create detailed buyer personas for each group. Check out this case study here.

PR 62

PR Buy Buyer Personas Case Study 62