Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. As you build your program, consider these five key areas.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Tony Zambito

DECEMBER 8, 2015

We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. This is where I need your help.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Where customer segmentation can get tricky is when there are relevant sub-groups of segments. Professions.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. How often does your marketing team produce content based on internal opinions or requests?

Top of Funnel 86

Top of Funnel Planning Content Buyer's Journey 86

Ledger Bennett

SEPTEMBER 27, 2021

Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a commercial impact on their business. But now there’s an added complexity and a potential increase in the personas we need to consider. These are the User Personas.

Buyer Personas 52

Buyer Personas Lead Ranking Lead Scoring Sales Qualified Leads 52

Tony Zambito

OCTOBER 26, 2015

These two are: CEOs and CMOs have a growing concern about the relevancy of their products and services in the digital economy. Redefining The Meaning Of Buyer Understanding. Which, then leads to organizations staying in the status quo of buyer profiling, as well as, win/loss analysis.).

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

NOVEMBER 1, 2015

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

MARCH 20, 2011

The chorus appears to be getting louder and louder on content marketing in bloggersphere, digital media, and traditional media.    In this case, should CMO’s be looking at content marketing or content strategy as the first order of business on the agenda? . 

Buyer Personas 100

Buyer Personas Marketing & Strategy Buyer's Journey Content 100

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Only B2B

APRIL 30, 2024

Buyer Journey Stage: The B2B buyer journey includes multiple stakeholders at each stage (awareness, consideration, decision). Crafting Clear Messages: Content marketing is key here. Identify Buyer Personas: Develop detailed profiles of your ideal customers to guide your channel selection.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

SalesGrape

NOVEMBER 19, 2023

Another challenge lies in understanding complex buyer journeys within healthcare organizations. Identifying Target Audiences and Building Effective Buyer Personas for Pharmaceutical Companies To overcome these challenges, pharmaceutical companies need a deep understanding of their target audiences.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Tiecas

APRIL 5, 2024

Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Tony Zambito

APRIL 17, 2011

These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    Obtaining contextual understanding of the new social buyer persona will be a key element of formulating strategies that are successful and embraced by buyers.

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

B2B Marketing Directions

FEBRUARY 26, 2017

Last week, Jason Stewart, the Vice President for Strategic Content at Annuitas, published a great article at LinkedIn titled " What the C-Suite Needs to Know About Account-Based Marketing." I would suggest that Jason's article is particularly on point when it comes to the issue of buyer personas. buyers) in each target account.

Account Based Marketing 45

Account Based Marketing Buyer Personas ABM Demand Generation 45

Tony Zambito

JULY 10, 2011

In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future.    Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II. 

Buyer Personas 100

Buyer Personas Top of Funnel Peer-to-peer Marketing Funnels 100

Tony Zambito

MAY 26, 2010

.  It can take weeks and some say even months if you take such a spiritual journey.  In our 21st century, the buyer journey is undergoing a transformation and renewal with the advent of digital marketing.  James, buyer’s have an end goal.  Pilgrims who take the journey of the Way of St. . 

Buyer's Journey 100

Buyer's Journey Buyer Personas Wikipedia Social Media 100

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization. Video marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

SmartBug Media

MARCH 29, 2021

Just like museum curators are tasked with choosing their interpretation on a theme and what to share with their audience, you too should curate what content you share with your audience, to elevate your brand and showcase your industry expertise. Content Curation Defined. 4 Reasons Content Curation Is Important.

Curation 124

Curation Buyer Personas Content Landing Pages 124

Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Launch Marketing

JULY 6, 2022

When launching a new solution, it is important to deep dive into the target audience and identify where your solution will be the most relevant. Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics. Map Out the Buyers Journey.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

NetLine

APRIL 23, 2024

Criteria like content engagement, webinar registrations, and search queries can be vital indicators of a prospect’s position in the buyer journey. How can intent data be used to create more targeted and relevant sales outreach? Timing plays a critical role in creating more targeted and relevant outreach as well.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

ClearVoice

DECEMBER 18, 2023

You are calling upon your reader or your audience to take a desired action, which is usually advancing a step in their buyer’s journey. A CTA is a short, simple piece of verbal content that invites your audience to do what you’d like them to. How will your target audience and/or buyer persona respond to your CTA?

Top of Funnel 52

Top of Funnel Buyer Personas Urgency Marketing Marketing Funnels 52

Tony Zambito

OCTOBER 14, 2018

A Ton Of Marketing Advice On The Journey. The journey concept has spurred a mountain of marketing advice-oriented content related to stages and time. For example, how many articles have there been about “aligning content to the stages of the buyer’s journey” in the last few years? What is it more like then?

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Launch Marketing

FEBRUARY 28, 2024

Utilize a Mix of Marketing Channels There have never been more channels and opportunities to distribute content than there are today. Create a Library of Diverse Digital Content As digital content consumption rises, so does the need for content creation. Marketers try to overcomplicate content. Repurpose content.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Inbox Insight

OCTOBER 6, 2020

One of the most frequently-referenced reasons for using intent data in demand generation is creating and developing effective buyer personas , according to the 200 senior marketers we surveyed. This ranked in a similar position to content personalization, proving the power of intent for knowing more about B2B decision makers.

Intent Data 104

Intent Data Demand Generation Intent Lead Scoring 104

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. Buyer Personas.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Stevens & Tate

SEPTEMBER 24, 2022

Attraction marketing is all about making your brand more attractive to your buyer personas as well as attracting them to you through inbound marketing. While SEO is an intrinsic tool to have, the quality of the content you provide on your site is what keeps buyers there and hooks them in to your sales process.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

Tony Zambito

SEPTEMBER 19, 2016

The digital transformation is causing many CMOs today to reevaluate exactly what content marketing may mean to their overall marketing strategy. Or of late – content marketing campaign effectiveness. The hype surrounding content marketing is starting to be a case of diminishing returns. Marketing Campaigns: A Thing Of The Past.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. I am not sure it is a paradox. A Main Culprit.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

RebelMouse

AUGUST 30, 2023

Social Media: Shares, comments, likes, and followers demonstrate what content your users find most relevant to their queries. Paid Ads: Ad targeting is an effective way to personalize your content and place it in front of a larger audience. Target Your Buyer: Focus on your buyer’s browsing habits when visiting your site.

CMS Development 52

CMS Development Top of Funnel Industry CMS Marketing Automation Services 52

RebelMouse

AUGUST 30, 2023

Social Media: Shares, comments, likes, and followers demonstrate what content your users find most relevant to their queries. Paid Ads: Ad targeting is an effective way to personalize your content and place it in front of a larger audience. Target Your Buyer: Focus on your buyer’s browsing habits when visiting your site.

CMS Development 52

CMS Development Top of Funnel Industry CMS Marketing Automation Services 52

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report. Leaning too heavily on one type of data can leave holes in your buyer personas and content maps.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Tony Zambito

MARCH 6, 2016

In my years since launching Buyer Persona Research , the most successful companies utilizing buyer personas have made it about the latter – not the former. That is, making their buyer personas about customer research and not confirming existing buyer profiling assumptions.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Tony Zambito

MARCH 6, 2017

What we can be sure of is the buyer insights of the future will be fundamentally different than the buyer insights of the past. Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253