Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. The prospect performs a web search and they look at white papers, articles, videos, webinars, etc.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. The prospect performs a web search and they look at white papers, articles, videos, webinars, etc.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sana Commerce

OCTOBER 4, 2021

But what may be even more exciting is just how much this shift will delight increasingly picky B2B buyers. Here’s what B2B sales leaders need to know: 44% of B2B buyers think they have found their ideal product or solution before contacting the seller, and simply need assurance. White paper.

Digital Transformation 52

Digital Transformation B2B Sales Enterprise Management B2B 52

Madison Logic

MAY 18, 2023

Don’t use generative AI as your sole source of audience research While generative AI can streamline buyer research efforts by quickly providing top-level audience insights, you still need your first-party and third-party intent data to determine what content and messaging will resonate most with your target accounts.

Work Management 52

Work Management Practices Marketing Management Generation 52

Televerde

AUGUST 30, 2021

Companies can use strategies like ABM to proactively reach out to high-potential buyers or utilize lead magnets to offer valuable content in exchange for contact information. According to Forrester, sellers who shape a buyer’s vision of their potential solution win 75% of subsequent purchases made. Status Quo Bias.

B2B 86

B2B B2B Sales Training B2B Marketing 86

Delivra

NOVEMBER 14, 2018

Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Optimizing overall productivity. Buyer personas are a critical component of a successful B2B marketing automation campaign. Meet potential buyers’ needs, desires, and expectations.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Actually, the B2B market is about twice as large, according to Forrester. Any product can be considered “boring” if looked at in isolation.

Enterprise Management 236

Enterprise Management Work Management Marketing Management Marketing Automation Services 236

Martech

APRIL 15, 2022

B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. This is because buyers seek expertise when dealing with other businesses, while consumers typically seek the best deals and most exciting products. Resources for learning more about B2B marketing.

Marketing AI 116

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 116

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40