PathFactory

SEPTEMBER 12, 2018

You and your buyers have probably had this experience, too. According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. This trend has many implications for B2B marketers.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Content is King? Is this digital spending allocation aligning with buyer needs?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

NetLine

NOVEMBER 30, 2023

Identify the key themes and information needs of in-market buyers at each sales stage A good place to start is by pinpointing the key themes and information in-market buyers need at each stage of their journey by analyzing intent data to uncover common trends, pain points, and interests.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Sales Engine

AUGUST 23, 2016

They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Kapost

APRIL 5, 2017

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. The Plain Ol’ Chart.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

Content Standard

OCTOBER 2, 2020

That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

Webbiquity

OCTOBER 8, 2019

It’s often (wrongly) assumed that B2C marketing is much bigger than B2B because 1) it’s much more visible to most people, and 2) there are a lot more consumers than businesses in the market buying stuff. Actually, the B2B market is about twice as large, according to Forrester. Multiple Users / Stakeholders.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Martech

APRIL 15, 2022

This is because buyers seek expertise when dealing with other businesses, while consumers typically seek the best deals and most exciting products. So your marketing needs to be more personalized than it might otherwise be when targeting B2C customers. Types of B2B marketing. Content marketing.

Marketing AI 120

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 120

The ROI Guy

SEPTEMBER 28, 2010

How do you connect with buyers and make sure your message resonates to them personally? How do you ensure your content won’t get filtered out? For vendors, personalizing white paper content based on user profile, creates a better connection and stronger engagement.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40