Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

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Purchase Intent Top of Funnel Purchase Intent 59

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

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Buyer Intent Intent Stats Enterprise Management 52

SalesIntel

DECEMBER 15, 2021

That problem is an addiction to data, specifically buyer intent data. We don’t plan on curtailing our intent data addiction any time soon, and neither should you. Well, just think of all the good buyer intent data can do for your business! Here are the reasons we don’t plan to quit buyer intent.

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Buyer Intent Intent Intent Data Work Management 52

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Ranking 69

SalesIntel

MAY 26, 2021

For most businesses, cold outreach often sucks. So, the real reason for poor email performance is because the outreach is often too generic. In this article, we are going to help you with the 7 best B2B cold outreach tips to improve the response rate. Target Your Website Visitors With the Smart Outreach. Request Demo.

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Response Rate Outreach Tips Buyer Intent 52

Zoominfo

MAY 27, 2021

But how does ZoomInfo Intent work? We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision , your prospects embark on the digital journey of research and vendor assessment to narrow down their options. The Intent Data Difference: How it Works.

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Only B2B

FEBRUARY 28, 2024

Craft Personalized Outreach: Intent data unveils valuable insights into a company’s specific needs and challenges. By analyzing intent data signals, you can gauge buying readiness. This allows you to prioritize your outreach efforts, ensuring the most prepared leads receive immediate attention and nurturing.

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Intent Data Intent Intent Signal Sales Qualified Leads 71

NetLine

APRIL 23, 2024

Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are. It tells you what buyers have been searching for, where they are searching, and why. How can intent data be used to create more targeted and relevant sales outreach?

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Intent Data Top of Funnel Intent Outreach 52

SalesIntel

APRIL 6, 2023

This is often referred to as buyer intent. Understanding the buyer’s intent is crucial in determining how to approach them and what messaging to use. Understanding the buyer’s intent is crucial in determining how to approach them and what messaging to use.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Comparing vendors on a third-party review website.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

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Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

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Intent Data Intent ROI B2B 52

Hubspot

OCTOBER 4, 2023

AI can measure buyer intent and motivation. Buyer intent looks at a constellation of activity, including website interactions, content engagement, and email activity," Victor Antonio , author, speaker, and host of the Sales Influence Podcast , told me. AI can drive more personalized outreach. "As Image Source ) 3.

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Marketing AI Buyer Intent Outreach Intent 67

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Outreach

MARCH 2, 2021

According to a Harvard study, 95 percent of purchasing decisions are subconscious. Today, your sales reps rely on more than traditional ‘buying signals,’ such as completing an online form or signing up for a free trial, to identify buyer intent. Sales reps now recognize buyer emotions and engagement.

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Buyer Intent Outreach Forrester Intent 81

SalesIntel

MARCH 8, 2023

After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data?

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Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

JANUARY 27, 2022

Don’t Rely on Your CRM and Purchased Lists You can’t improve your cold calling connection rate or cold emailing open rate if you’re not reaching out to the right people with the right phone number and email address. The problem with the data in your CRM or a purchased contact list is that it’s constantly decaying.

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Cold Calling Ideal Customer Profiles Forecasting Touchpoints 100

Zoominfo

JUNE 2, 2021

Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase. When you layer all these buying signals on top of each other, the results can help prioritize outreach efforts to prospects.

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Buy Zoominfo Work Management Marketing Management 130

Zoominfo

AUGUST 16, 2021

We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision, your prospects embark on the digital journey of research and vendor assessment to narrow down their options. We’ve got you covered with this list of resources: What Is Intent Data?

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Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

SEPTEMBER 5, 2023

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

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Marketing AI Lead Ranking Zoominfo Optimization 130

SalesIntel

APRIL 15, 2024

Catering to Teams, Not Individuals In B2B sales, a pivotal distinction is that your customers often encompass more than individual buyers. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. Here’s how it can help at each stage: 1.

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SalesIntel

APRIL 15, 2024

Catering to Teams, Not Individuals In B2B sales, a pivotal distinction is that your customers often encompass more than individual buyers. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. Here’s how it can help at each stage: 1.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. Combining buyer intent with social proof.

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Buying Cycle Intent Ideal Customer Profiles Planning 91

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Today, it takes a real-time, insider view into what prospects are truly interested in to properly drive leads.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

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Intent Data Intent Intent Signal Account Based Marketing 62

Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader. The Data on COVID-19. Stay Tuned.

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Intent B2B Sales Activities Bombora 102

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

JUNE 15, 2023

Easy access to data on the CRM: Sales reps can research and sync key contacts to their outreach or CRM system without the fear of exhausting their allotted credits, thus allowing them to work without wasting time on data management.

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Ideal Customer Profiles Pricing Price Marketing Analytics Tools 96

Only B2B

FEBRUARY 1, 2024

The Demand Generation report says that- 70% of B2B buyers consume at least 5 pieces of content before making a purchase decision. Intent data can help identify leads that are 7x more likely to convert. You can utilize B2B intent analytics and lead scoring to prioritize the lead that is most likely to convert.

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Intent Data Intent Marketing & Strategy Marketing Strategy 71

Only B2B

SEPTEMBER 21, 2021

When you combine prospect signals with buyer intent data, you have a clearer view of how to make the most of customer insights. This is how Intent Data data may assist you in identifying prospects who are actively making a buying choice based on the information they are consuming.

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Intent Data Intent Paid Search Agency Top of Funnel 114

Binary Demand

MARCH 26, 2024

increase since March 2020, signifies a major change in how we perceive B2B intent data. But why the focus is on individual buyers? The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. Individual buyers within those organizations wield significant influence.

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Intent Intent Data Paid Search Agency Webinar Metrics 52

SalesIntel

JUNE 28, 2022

An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. This type of B2B sales data will let your SDRs know which technology a target account is likely to purchase, or how they are utilizing their existing technology. . Buyer Intent data .

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

DiscoverOrg

JULY 3, 2018

Leverage previous engagement in your new outreach. There are a million reasons the time isn’t right to pull the trigger on a purchase. Buyers are already mid-way through their buying process before they ever engage with a salesperson. See how Intent and Opportunity data can impact your sales pipeline. Follow the signals.

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Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Hubspot

JULY 3, 2020

Whether it's for content alignment or sales outreach, align relevant communications to each stage of the buyer's journey. As you seek to advance the engagement process, direct outreach to contacts within the account will be required. Gather Intel and Align Content. LinkedIn Ads. Sales Navigator. LinkedIn InMail.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Personalize Outreach Efforts: With intent data, businesses can tailor their messages and campaigns to align with prospects’ interests and needs.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

SalesIntel

SEPTEMBER 24, 2021

The best leads are those who have previously been exposed to your product through marketing, are aware of the need you’re filling, and are ready to consider a purchase. Instead, focus on creating the perfect client profile and enhancing the lead qualifying process by utilizing buyer intent data. Avoiding Cold Outreach.

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Top of Funnel Ideal Customer Profiles Effectiveness Cold Calling 52

Outreach

JUNE 15, 2021

It’s a known fact that customers make purchasing decisions based on emotion and later justify said decisions with logic. We recently hosted a roundtable discussion with top revenue leaders to uncover how buyer sentiment data can drive their business (and grow pipeline!). Engage with prospects effectively using behavior data.

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Top of Funnel Webinar Metrics Intent Signal Buyer Intent 52