Marketing Insider Group
JUNE 11, 2010
The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. I explain the 5 steps required to gaining executive buy-in. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
B2B Marketing Traction
APRIL 28, 2014
Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Think of Twitter as an online broadcasting tool. We can’t see the people behind the products and services, but the people are often why we buy and why we keep coming back!
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Biznology
AUGUST 2, 2013
When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While the idea of promoting one’s business through flashy websites was almost immediately understood, the concept of buying on-line was more threatening. While Web 2.0
B2B Marketing Traction
MARCH 26, 2010
People buy from people they know, like and trust. Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. But, be careful as you use Twitter for B2B marketing. Credibility.
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.
Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
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