Valasys

FEBRUARY 28, 2020

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Employ Storytelling : Buying is more of an implicit decision.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. & content reflecting on positive word-of-mouth-marketing (WOMM). Read more: 5 Essentials of Dynamic Content for Smarter B2B Marketing.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Martech Advisor

JANUARY 21, 2020

Marketers and technologists will toggle between building in-house models and buying next-generation marketing tools that enable prospect prioritization and sales cycle acceleration. It’s interesting to me that the word “funnel” has become a dirty word in some circles. Beyond The Funnel.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Work Management 45

Valasys

MARCH 9, 2020

Tailoring hyper-personalized pieces of content according to the individual stages in the buying cycles of the prospects allows marketers to captivate the attention of the prospects. & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Unbounce

SEPTEMBER 16, 2021

As the name implies, purchase intent is when a consumer shows signs of being ready to buy a product or service. If you’ve just launched a business, a new product, or you’re trying to attract new customers, your goal should likely be brand awareness. Is it brand awareness? Sales will always be a top priority. Sign up now.”

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

JANUARY 21, 2020

They can leverage artificial intelligence & machine learning algorithms to learn more about the buying behaviors of their customers & the preferences they display on multiple channels across the web. Automating social media marketing can be productive as well as profitable. Martech tools leverage AI & Machine Learning.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. Therefore, including a product image with legible text can drive the maximum action from the audiences. .

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MARCH 5, 2020

In short inspiring customer success, optimizing the scale of customer-experience management (CXM) & living & envisioning the omnichannel ideologies that you showcase through your products & services is imperative to evolve your content strategy in 2020. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

MARCH 6, 2020

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. Not processing customer data properly may adversely impact transparency & would inspire enough trust in customers to make a buying decision. This may adversely affect branding.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Assimilating Case Studies into the Content Strategies: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

FEBRUARY 24, 2020

Brand awareness, customer engagement & loyalty, customer education, sales growth, customer retention & retargeting, repurchases & positive word-of-mouth-marketing are just some of the advantages of content marketing which drive business success for B2B brands. Podcasts are also highly effective means of driving conversions.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

JULY 12, 2019

B2B buying has always been a tricky proposition. At a Gartner Digital Marketing Conference, it was disclosed that unlike a common misconception, B2B buyers utilize the digital resources throughout their individual buying cycles & not just during the discovery & exploitation stages, as was believed earlier.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JULY 29, 2019

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. When the brands can show the value proposition of their products or services utilizing effective story-telling, it lays the foundation for sales optimization.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Moz

NOVEMBER 12, 2019

Psychographics: How do your customers think? Consumption habits: How do your customers decide where to buy? This is just another way of saying we want to understand what happens between us and customers before they know our brand exist, after they discover it, up until they buy, and then beyond. Are they online?

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Ad Building 48

Convince & Convert

SEPTEMBER 14, 2010

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media 123

Social Media Work Management Marketing Management Media 123

Albacross

MAY 21, 2019

You may have the greatest idea and the best product, but if you don’t have leads, you’re not going to make sales. You have no positive word-of-mouth, no referrals, no testimonials, no social proof. A common mistake made by new businesses is believing their product or service is for everyone. No reputation. Conclusion.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

Outbrain

AUGUST 21, 2019

Influencer Marketing is important for B2B as well as B2C companies, as it generates referrals and positive word-of-mouth interactions that are imperative to online engagement. Potential leads can be segmented into different clusters based on demography, geography, intent signaling, psychographic data and past purchase behavior.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Unbounce

NOVEMBER 5, 2020

With products extending into virtually every category imaginable, competitive pricing, and guaranteed shipping options, most online shoppers have little reason to look anywhere else. An unmatched selection of products. Focus on brand and product education. 3 Reasons Shoppers Choose Amazon (And How Your Brand Can Compete).

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

Spiralytics

AUGUST 3, 2023

This type of content ensures your marketing messages are centered around your brand and its values rather than your products or services. Meanwhile, content marketing is tailored to a very specific audience since you only want to speak to people who are likely to buy from you. Unlike branded content, it prioritizes product promotion.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

MAY 29, 2020

Using B2B Martech software allows marketers to thoroughly understand their target audiences and telling them the right stories to address their pain points and show them the value proposition of your products or services. Read more on How is Omnichannel Remarketing Effective in Accelerating Conversions. 3 Reducing Errors.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. My first PR job was in consumer product goods and one of our clients was a bagel brand. I told him, “No matter what I do, I never get anyone to meet with me or want to buy from me&#. All of us have influences. It really works.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Circle Studio

OCTOBER 12, 2017

Buyer persona – Research-based profiles or representations that help marketers see prospects and clients as real people and gain insight into the way they think, their goals, challenges, interests and how they make buying decisions. Marketing mix – A set of marketing tools made up of the 4 Ps: product, price, promotion, and place.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

AUGUST 26, 2019

The pain points of the prospects should be specifically addressed at each step of their buying cycles. The digital footprints of the prospects can be used to manifest their buying behaviors & their intentions to make a prospective purchaser. In fact, 96% of the top decision-makers in IT watch videos before making a buying decision.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Martech Advisor

JANUARY 28, 2020

Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. Video marketing is on the rise, and B2B marketers are using videos to create how-to, branded, explainer, influencer marketing, product review, event coverage, etc. Paid Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Single Grain

NOVEMBER 25, 2019

Sometimes referred to as viral advertising , “Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Hubspot

SEPTEMBER 11, 2014

Consumers don’t just want products and services; they want a connection and an experience. For this reason, it’s imperative for businesses to be human and personable, making each customer feel special through every step of the buying process and long after. Psychographics include beliefs, values, attitudes, and behaviors.

Buyer Personas 28

Buyer Personas Marketing Automation Services Psychographics Marketing & Strategy 28

Valasys

JULY 25, 2019

Product development is also vastly influenced by the growth hacker mindset. Such a tactic ensures that a blog regains its vitality & its resourcefulness is restored for the buying prospects. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Mailmunch

MARCH 22, 2021

A staggering 96% of people who visit your website aren’t ready to buy yet. You must first develop a relationship with them so they warm up to your brand before promoting your products. Another study by HubSpot revealed consumers need anywhere from 3 to 8 touchpoints before they are ready to buy from a brand for the first time. .

Automation 54

Automation Top of Funnel Lead Scoring Lead Ranking 54