Tony Zambito
OCTOBER 12, 2020
This transformative upending in B2B commerce has led to both buyers and B2B organizations viewing customer experience as a more important factor than product and price. Think like Amazon : Amazon has been the driving force behind causing seismic changes in how consumers search, shop, interact, and buy. It is bleeding over into B2B.
Tony Zambito
JUNE 5, 2016
Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. goes towards the 20% of decisions based on offerings and price. Resorting to a focus on buying criteria, risk factors, success factors, and etc. Would you agree?
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Tony Zambito
OCTOBER 27, 2018
This transformative upending in B2B commerce has led to both buyers and B2B organizations viewing customer experience as a more important factor than product and price. This is the percentage we usually hear regarding B2B buyers who prefer to buy online or how far along they are along their purchase path. It is bleeding over into B2B.
Tony Zambito
SEPTEMBER 27, 2011
Price : competitive pricing will always remain a significant variable in determining a Buyer’s Perceived Value. The positive or negative impact of other variables can influence the tolerance level on pricing and how it directly influences a Buyer’s Perceived Value. Is It Reach and Engage or Listen and Engage?
Tony Zambito
JUNE 26, 2011
What we do know is that B2B buyers are demanding more social experiences in their buying processes. Many processes made “social”, including buying, are beginning to take on a perpetual cyclical nature whereby where one starts and one ends is a blurred vision. Social Buyer Cycle.
Tony Zambito
OCTOBER 23, 2016
Buying Behaviors : How people make choices and arrive at purchase decisions are undergoing major transformations. With information readily available, buying behaviors have become more self-directed, as well as, more goal-directed. The reliance on organizational (i.e.
Tony Zambito
MARCH 28, 2011
According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience. Nearly 20% of those surveyed indicated they engaged in the buying behaviors of researching online product reviews and other buyer opinions. Image by mia!
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