article thumbnail

The Rules of Link Building - Best of Whiteboard Friday

Moz

So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. Don't buy or sell links that pass PageRank. So this just takes it to the next level. Just be awesome. Sponsor awesome things.

article thumbnail

Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. We’re all familiar with this concept because of browser toolbars that assign web pages a PR value, generally ranging from 0 to 10+ (for sites like Wikipedia). Linking Out.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Ways to Build Links in the Age of Google Penguin

Biznology

Whether you are trying to game the system or not, you are subject to these penalties if you merely appear to be engaging in link buying or swapping. If your PR system publishes the releases to syndicators such as PR Newswire, that is an external link. Now, it is all algorithmic. And it’s just not worth the risk.

Google 80
article thumbnail

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? SEO on a shoestring by iMedia Connection Noting that " more than 70 percent of internet users start off with a search engine before they buy a product or service," Claudia Bruemmer covers an impressive amount of ground in this article.

SEO 20
article thumbnail

Blogger outreach is earned media PR, isn’t it?

Biznology

Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.

Blogger 80
article thumbnail

The Evolution of AI and SEO: Adapting to New Search Behaviors

Brightedge

As we focus on search, we can see that AI in search has evolved from the introduction of expert systems (think PageRank in 2010), rules engines, data science, neural networks, and much more! Aligning campaign strategies with paid, social, and PR channels. A race to pass the Turing Test. Let's take shopping as an example.

article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

It got to the point where like, this is ridiculous, so I started shaving my head about four or five years ago and started wearing a hat, just a ball cap, but I’m advancing in age and respectability, so started buying nice hats once in a while and having a lot of fun with them. Domain Authority 1.0 Blake Emal : Full circle there.