Cintell

FEBRUARY 7, 2019

This provides our customers an advantage in the creation and operationalization of buyer personas within a buying committee, to improve the sales process. The customer-intelligence buyer personas will help attract and score quality leads, shorten sales cycles, and increase customer LTV with stronger customer relationships.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Cintell

FEBRUARY 25, 2015

What’s worse, without refreshing personas on an ongoing basis, you may miss critical new influencers that emerge in the buying process. When there’s no buy-in. When seeking to achieve buy-in, even the phrase can turn people off. “I When they don’t account for the buying committee. When they contain useless information.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or This could mean four or more personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

JANUARY 27, 2016

Make personas available within relevant leads/contacts in your CRM to empower sales enablement and give your sales team critical buyer insights for more relevant conversations and cross/up-sell opportunities.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100

Cintell

FEBRUARY 10, 2016

” “The #1 challenge for organizations is developing content that speaks to the buying audience. Difficult to do when you don’t know who the buying audience is.” . “83% of companies are moving towards a more audience-centric approach.”

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 3, 2016

She made the compelling case for what business benefits marketers can expect to drive once they take the plunge into persona-land, and shared some strategies for gaining buy-in.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

NOVEMBER 9, 2015

In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Your insights may lead to uncovering something impactful that no one else caught or experienced yet. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Assume nothing. It takes research and time.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 24, 2016

Market dynamics, buyers and technology have advanced and the B2B buying process is more complex than ever. Unless you’re completely leading a market, pursue developing a few that matter to start. This type of interview offers perspective your buyer or buying team can’t always capture for you. The role of buyer personas to me: .

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

FEBRUARY 15, 2016

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line.

Buyer Personas 100

Buyer Personas Buyer's Journey Lead Ranking Marketing Qualified Leads 100

Cintell

OCTOBER 23, 2017

There are likely many different subsets within your overall audience who have unique needs and buy your product for various reasons. For example, you’d treat a lead different than an existing customer. buying behavior. How are they similar? Therefore, it’s critical to develop thorough buyer personas. What is a buyer persona?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166