Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

The Point

APRIL 26, 2018

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman? (CC)

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

Only B2B

OCTOBER 5, 2021

Consider a situation in which you can extract data from your prospective clients who are searching for a product that is comparable to (or identical to) what you provide. If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue?

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. Let me translate the excerpt in the simple terms: .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Smashmouth Marketing

DECEMBER 17, 2021

Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Examples of intent signals.

Intent Data 185

Intent Data Lead Scoring Lead Ranking Intent 185

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. What is Intent Data, anyway? What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. To initiate a campaign against this limited information, enhance the data to identify buying committees at the interested companies.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

Intent Data 114

Intent Data Intent Marketing Analytics Tools Intent Signal 114

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Marketing Interactions

NOVEMBER 15, 2021

B2B Intent data is the latest tool in the marketing stack on the hype cycle. There are protractors and detractors, but when you get right down to it, intent data is just another great tool in your marketing toolbox. The problem is that intent is often confused with interest. Intent is a focus on purposeful action.

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

Only B2B

OCTOBER 19, 2021

Intent data is the most important resource that B2B companies with an ABM strategy have at their fingertips. The truth is that consumers all around the world are continuously releasing intent data. So, how can B2B businesses leverage intent data to fuel their ABM strategies? Compile Intent Data.

Intent Data 118

Intent Data Intent Account Based Marketing ABM 118

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Who is most likely to buy and when? Intent data can tell you all of this. 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

MARCH 16, 2022

Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences , part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data. This is then used to automatically target in-market buyers who are in late stages of the buying cycle.

Intent Data 94

Intent Data Intent Linkedin Buying Cycle 94

Only B2B

SEPTEMBER 21, 2021

On the other hand, only a few marketers and salespeople understand how to use data effectively and to fully use the huge array of customer insights it provides. Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data?

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. Intent data has emerged as a game-changer in B2B prospecting.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

LeanData

JULY 6, 2022

The better your data, the better equipped your revenue team is to personalize, segment and automate — all key factors in maximizing engagement with prospects on modern, digital-first buying journeys. Two important considerations in bettering your revenue team’s data are data enrichment and account intent data.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Enterprise Management 98

SalesIntel

JULY 26, 2021

And what role does intent data play in that process? But after they started using SalesIntel and built their campaigns around intent data, they registered a 10X jump in those metrics. They increased their engagements by 5X and conversions by 10X by using intent data to strategize and run their campaigns.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Case Studies 98

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. The first step to identifying your target accounts using intent data is to define your Ideal Customer Profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

NetLine

MARCH 27, 2023

In fact, what you want to be is more…intentional. Highlighting Why Intent Data Matter As third-party cookies go by way of the dinosaurs, you’re going to be seeing quite a bit about intent data in the coming years. Intent data is that very thing. In-Actionable Data Marketers get excited about data.

Intent Data 52

Intent Data Intent B2B Sales Intent Signal 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. What is intent data? Intent data is information collected about a person’s behaviour online.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

NetLine

NOVEMBER 9, 2023

In a previous post, we covered how to get the sales handoff right and why first-party and validated buyer data is essential in this process. It’s important to realize that although intent data has played a major role in discovering and nurturing leads before being handed over to sales, its job isn’t finished at that handover.

Intent Data 52

Intent Data Intent Top of Funnel Outreach 52

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Albacross

FEBRUARY 9, 2022

A Buyer Intent Data tool is one of them. But how to find the best data provider that suits you most? In this article, we’ve made a list of questions to help you efficiently shortlist your intent data providers. First, ask about the data. How is the data collected? First-party Intent Data.

Intent Data 52

Intent Data Intent Buy Paid Search Agency 52

DiscoverOrg

APRIL 17, 2019

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. They showed me the process, the stitching, and how it can stitch through different layers of denim.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62