Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. Thanks again for the great information. Perfect timing!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

FEBRUARY 10, 2010

Find where your clients/contacts are in the social media realm. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. here suggest to you if you want to buy genuine nike shox shoes you can buy from nike shoes Web site! Thanks for bringing it to CA conference!

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

FEBRUARY 15, 2010

I find that companies need to ask for LESS information to get people to follow through to the 'Thank you page' of their forms – so I agree that it will all soon start congregating into more integrated communications where we will see forms with more SM contact options.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 24, 2010

With Social Media, take a look at Chris Brogan. He doesn't just spew endless bits of information about his product (books, etc.). One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. I'd buy a book from him. They do that for real, right?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. marierowley thank you for your great information. I have been blogging for a year now and still learning.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

APRIL 28, 2010

It is a social media engagement process that includes the idea of finding Influencers in your target markets. I think using the information in tandem would be great to add to social media strategies. Some just buy. Some just buy. At the same time, word of mouth marketing IS important, and effective.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 21, 2010

I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Thanks for sharing good support information for B2B social media.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I will certianly put to good use these nuggets of information. Very helpuful information. Gives a nice framework to utilize when approaching social media and content marketing.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

ClearVoice

SEPTEMBER 22, 2020

Consumers are looking for information. Downloadable reports that enable you to capture viewer information. Social media posting. Creating an integrated media plan and calendar is essential. Factors like word count are critical in generating views and engagement. Quality content serves all those needs.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. It’s an information annuity that can’t be replicated elsewhere. RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] [link] John Lane content marketing = information annuity.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! link] Sarah Z. link] Sarah Z.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 15, 2010

I have been the one man show for social media marketing for [link] Tourism website for the area, and have gotten accounts to 5000 within 9 months.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. And to do everything we can so this never happens again.&#

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us. franswaa: Develop a Social Media Strategy in 7 Steps [link] =-. frank´s last blog.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 23, 2010

thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. So much more can come to a blog when it is more than just giving information. I rarely communicate with the end. they were like strangers. I think it works everywhere, in real life or in the internet.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

SalesIntel

OCTOBER 26, 2022

No one wants to keep sharing the same information over and over. of B2B customers are more likely to buy a product with social proof. In other words, SEO is the intentional creation of content that outranks the competition. Buffer is a SaaS product for social media planning and automation. Essentials.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). I told him, “No matter what I do, I never get anyone to meet with me or want to buy from me&#. I’ve been playing with it for a few days, and it’s amazing how much they were able to jam into it. (I I also recommend it on the iPad.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. Tools – they are tools that implement the strategy and not the strategy themselves.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

This is particularly true if your social media strategy is integrated into your entire organization. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. link] Alasdair Munn Good post.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. link] RT @thebrandbuilder [link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. It's a source of information. It's a source of information.

Social Media 160

Social Media Media Stats Statistics 160

Optinmonster

FEBRUARY 10, 2020

But even more than that, businesses were able to share large amounts of helpful information with their clients. Here are a few ways Starbucks attracts customers through inbound marketing: News and Stories: Rather than writing blogs, infographics, or ebooks , they write educational news stories to spread on social media.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Of the top 10 posts, only number 4 and number 10 are semi-recent. Thanks for this research.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 18, 2010

[link] Philippe Caillet RT @VeilleSMO: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] /via @jaybaer [link] Firefly France RT @VeilleSMO: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] /via @jaybaer [link] Ryan Shell May we add one to the list? How do we help the client sale its product?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 8, 2010

finally shut down Geocities last year, a decade after buying it for $3.5 link] robertwheatley I think you landed on the most important item in the laundry list when you hit Rupert and the buy-out. On Myspace, it’s always been difficult to find information about your friends b/c each profile is so different.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? s to ask before buying, ESP! RT @jaybaer: Not sure which social media tools to use?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

AUGUST 31, 2010

To expect social media to truly emulate conversation as we know it is a fools errand. The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. WordStream Google Ads Performance Grader uses your personal details and Google Ads account information to analyze and grade your Google Ads performance. Gather information from calls to optimize your preferred analytics platform. How Much Does Invoca Cost?

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

MAY 19, 2010

Awesome information! I can get people to discover, interact with and share my content all day, but all that proves is that I can push words, provide context and – maybe – that I have some authority. mpkahuna7 That Graph is AWESOME and so informative… at least for me, a visual and experiential learner.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139