Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. An SQL is in the buying stage, while an MQL isn’t ready to make a purchase yet.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. An SQL is in the buying stage, while an MQL isn’t ready to make a purchase yet.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Heinz Marketing

MARCH 21, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! Buying committee members, multiple people inside an organization, it’s great news if multiple people in a company are showing interest in your product or downloading your stuff.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Mapping Content to the Buying Process - Slidecast. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The buying environment is shifting—faster than ever.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

DECEMBER 7, 2010

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Buy a Media Company: Do an analysis on the media companies in your industry. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Repurpose —Think big.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. If your readers are scattered around the world, why not host a Google Hangout or a meetup at a major industry conference? Brainstorm topics for guest blog posts you could contribute to other sites.

Curation 48

Curation Webinar Metrics Content Opinions 48

Adobe Experience Cloud Blog

MARCH 28, 2011

By using such tools as such as Google Analytics, you can keep those bounce rates low by: Understanding bounce rates for overall site versus specific landing pages can help track if traffic to your site rose or declined over specific time periods (perhaps when you changed ad campaigns, for example). This is where marketing analytics comes in.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). When I joined ShipServ, it was clear that we needed to better align our selling cycle to the buyers' buying cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MAY 27, 2009

I focus on bringing the company's selling process into alignment with the customer's buying process. The right title for this position would be VP, Buying Process Support. The current traditional division between "marketing" and "selling" no longer matches the customer's buying process.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

ClearVoice

OCTOBER 27, 2023

Businesses are often looking for long-term partnerships, and the SEO strategy needs to support this extended buying process. It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. Consider a B2B SEO campaign for a cybersecurity firm.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. But if you run targeted Google ads, for example, you can keep down your marketing costs and get faster results.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. It’s not a pretty picture.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Contently

DECEMBER 5, 2017

Inside large organizations, pulling that off requires an incredible amount of internal coordination and buy-in. You can’t manage an enterprise content operation over email and Google Drive. ” But when it comes to articles, videos, and white papers, brands seem more than happy to copy each other. Technology.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Heinz Marketing

APRIL 22, 2019

Listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on Spotify , iTunes , Blubrry , Google Play , or Stitcher. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”. That the buying journey is more important than the sales process.

Top of Funnel 65

Top of Funnel PointClear Work Management Marketing Management 65

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. It’s not a pretty picture.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. The presentation template seems like an afterthought; however, a unified presentation, either through Google Slides or PowerPoint, is a powerful unifier for the company. Centralize Your Content. The benefit?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

ClearVoice

AUGUST 8, 2019

Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ). They are looking for information, not calls to action to buy. What makes good MOFU content?

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. Google Analytics – Tracking inbound leads generated through social media will quickly pinpoint which social platforms perform best for your business, as well as what is the most effective messaging and images for your audience. 89% of consumers buy from brands they follow on social media.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Content Marketing Institute

JANUARY 14, 2019

They have way, WAY more information at their fingertips influencing how they shop and buy. Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

Only B2B

FEBRUARY 9, 2018

People eat on Instagram and buy on online stores. The easiest way of creating this calendar is using Google Calendar. Analyzing trends and content to write a white paper? For example, Marketo. 2 Reasons Your Startup is Not Getting Leads from Your Blog (+How to Fix It). We live on the internet. Like, literally.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

ClearVoice

JANUARY 8, 2019

Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. In return, the organization has to support your content strategy with executive buy-in, budgets, and resources. Marketo has a great cheat sheet to help you create your buyer personas.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

NetLine

AUGUST 2, 2023

For this reason, both B2B marketers and salespeople should be clear on the definition of a lead within their own organization —as well as being clear on the definitions of other stages within the buying journey. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hinge Marketing

JULY 6, 2022

When they are ready to buy the kinds of services you offer, they are likely to think of you—their trusted resource—first. Search engine optimization (often just called SEO) is the process of making your online content, such as blog posts and services pages, easy to find through search engines like Google. White Papers.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Full Circle Insights

FEBRUARY 28, 2021

White Papers. Build vs Buy Marketing Analytics. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Build vs Buy: The Biggest Costs of Building a Salesforce Application. Is Google Analytics 360 a Game Changer for B2B Marketers? Additional Resources.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

SnapApp

OCTOBER 18, 2018

Leads indicate potential customer interest in your product or service either from filling out a form, signing up for your email newsletter, downloading your white paper, etc. Some are just learning about your product or service, while others are ready to buy.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Leadspace

MAY 11, 2017

At Marketo’s Marketing Nation Summit last month, Leadspace CEO Doug Bewsher outlined five key areas in particular where businesses fail by not focusing on knowing and engaging with their audiences: 1. How can you tell which have a higher or lower propensity to buy? How do you know which ones to prioritize?

Top of Funnel 82

Top of Funnel Sales Qualified Leads Marketing Automation Services Work Management 82

Albacross

APRIL 24, 2019

MQLs are prospects that the marketing team deems promising but not yet ready buy - they have shown interest or initiated contact, but there isn’t enough data to determine their level of interest. Buy an email list, and spam the list with promotional offers. What Are MQLs And SQLs. MQL - Marketing qualified lead. Retargeting.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Adobe Experience Cloud Blog

JANUARY 18, 2016

Check out the average time on site from a GSP campaign within Google Analytics: GSP conversions can actually be the cheapest of all AdWords campaigns. Give Google the keywords, and it will find “relevant” placements for your ads (heavy air quotes on the relevant part). Contextual: This is just a fancy word for keyword targeting.

Adwords 48

Adwords Display Cost per Acquisition Paid Search Agency 48

Leadspace

MAY 16, 2017

This can include first-party data from their CRM, Marketing Automation Platform and event forms; and third-party and unstructured data from sources as varied as data vendors, social media and Google searches. It’s time to move on from this rudimentary, frankly rather backward way of processing data.

Marketing AI 63

Marketing AI Marketing Automation Services Demand Generation Lead Scoring 63