Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. The behavior data captured by marketing automation systems restores the balance by providing an alternate source of insights into prospect interests and intentions.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

AUGUST 2, 2012

I’ve been creeping in that direction with the previous two posts about revenues, growth rates, and market share. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Now let’s plunge in with some more substantial analysis.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

JUNE 13, 2016

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. Marketers will also design the actions themselves. Then I saw ZenIQ.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Leadspace

MARCH 22, 2023

This means identifying our TAM (Total Addressable Market), developing our Ideal Customer Profile (ICP), and comparing our ICP throughout our TAM to determine which opportunities to focus on, then get the right campaigns in front of the right targets at the right times – as efficiently as possible.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Vidyard

AUGUST 2, 2016

For a growing number of modern marketers, the road to revenue is paved with video marketing. In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. throughout the buying journey.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Valasys

MAY 1, 2024

Personalization is key. This personalized approach boosts engagement and conversions. AI tools analyze lead behavior, uncover patterns, and predict buying intent. Streamlined Workflows: Automated tasks and data provided inputs save time, permits your marketing and sales teams to attend to more strategic activities.

Lead Nurturing 40

Lead Nurturing Marketing AI Marketing Automation Services Sales Qualified Leads 40

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. I have added a few though.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. The company is in a completely separate vertical, so it wouldn’t make sense to personalize messages about this platform, however it did help them deduce a few things.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Leadspace

MAY 2, 2023

With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close. Is this person at a company with a high predictive fit ?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

ANNUITAS

APRIL 11, 2011

The B2B buyer is truly driving the buying process taking control out of the hands of sellers. The phrase “buyers are turning to sales much later in the buying process” was repeated continually as a way to describe this shift of power. Social media has played a pivotal role in the shift of the B2B buying process. Go for it.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

PureB2B

MAY 30, 2022

Do they have tools in place for marketing automation? These are just a few of the questions that technographic profiles can help answer your B2B marketing team. With the arrival and growth of personal computers, the internet, home video, video games, and other devices, technology became a crucial part of day-to-day life.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Bound360

JANUARY 18, 2018

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. So how can you personalize without knowing who they are?

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

ANNUITAS

MAY 5, 2020

According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. If your current strategy isn’t working, then neither will the person who was hired to support it. What marketing automation platform is currently in place, and how well is it working?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Madison Logic

MARCH 14, 2023

Additionally, creating and maintaining a persistent and personalized customer experience through your account-based campaigns helps you be where customers need you in the buying journey and win their trust and loyalty. But you need data to understand who these buyers are.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. The company is in a completely separate vertical, so it wouldn’t make sense to personalize messages about this platform, however it did help them deduce a few things.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Heinz Marketing

NOVEMBER 26, 2021

Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Traditionally, [ABM] was used by large enterprises where the size of the deal justified the amount of energy focused on marketing to only one business or account. Buying Committee (this is something you’d set up in your settings). Let’s get into it!

Account Based Marketing 109

Account Based Marketing ABM Sales Management Budget Programs 109

Conversica

OCTOBER 9, 2018

If your emails are sent to the right person at the wrong time, the chances of conversion are lower than if the same person receives a message at the right time in their buying process. This personalized approach shows that you’re genuinely interested in their process and their success as they evaluate solutions.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Company models score each company’s likelihood to buy from the client.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Third Party Intent Data You Can Buy. And those ads are specific to the person who did the search. Sadly, I won’t be buying my own island any time soon. Probably not.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Understand your primary marketing challenge in order to fix “leaks” in the buying process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

SalesIntel

MARCH 22, 2023

If you’re in the B2B market, learning how technology works with an enterprise is worth learning. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. However, they also assist you in account-based marketing (ABM).

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

markempa

FEBRUARY 18, 2013

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. The role of marketing automation.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

thePoint

MAY 25, 2018

The two of you have to agree on the accountability of both the marketing and sales teams (what leads or information you will deliver and what they do with those leads or information) and how you measure the results. For example, sales cannot simply reject anything other than leads where the customer is ready to buy. Yes, customers.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Content Marketing Institute

MARCH 22, 2018

iQ ad exposure is the “fly by” person – someone who may happen upon a mention of iQ or Intel content but hasn’t slowed down to consume that content. Intel uses Eloqua for its email service provider (ESP), which allows it to map content consumption and behavioral actions to the content email subscribers receive based on actions and attributes.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Management Paid Search Agency 106

Heinz Marketing

AUGUST 30, 2018

This week I’m excited to feature Paul Teshima , one of the most influential people in B2B marketing technology. A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. I learned this the hard way at Eloqua.

Work Management 40

Work Management Eloqua Forecasting Marketing Automation Services 40

Vidyard

MAY 10, 2016

However, that role is changing rapidly, and so are the metrics that marketers use to judge themselves. The metric we’ve been focusing on personally is the opportunity. The market is flooded with so much content, so much that simply getting someone’s attention is now a precious thing.”. The Lenovo marketing tech stack.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Televerde

MARCH 7, 2022

On the other hand, my mother is the best customer service person and people leader I have ever met. Computers, coding, automation – all beautiful things that helped to expand my knowledge and build the steppingstones to take me where I am today. Between the two, my passion for what is now my career blossomed.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Planning 52

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. What are some of the social selling mistakes that you see marketers and salespeople repeating over and over again?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

MAY 12, 2015

Through interactive video, marketers can create a two-way conversation with their audiences and drive deeper engagement in their content experiences. “We We have already seen that video is the best way for B2B brands to engage with their audiences throughout all stages of the buying journey,” said Michael Litt, CEO of Vidyard.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Let’s talk about that relates to what we do talk a lot about here, along the acquisition side, which is the buying journey. I think often times, we think of the buying journey too often as ending when someone buys.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Analytics (measuring marketing effectiveness).

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Right now the marketing automation industry couldn''t be hotter. They target a niche audience in the Fortune 1000.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28