The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. This can help position your business as a thought leader in your industry.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Programmatic ad-buying.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 125

6sense

DECEMBER 10, 2021

Slintel’s differentiated approach to account insights combines hard to gather buyer insights, historical data, dozens of verified data sources, natural language processing, and human validation to produce a unique account intelligence layer. It is estimated that by 2025, 80% of all B2B buying will occur on digital channels.

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Acquisitions B2B 62

Everything Technology Marketing

OCTOBER 10, 2010

But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). How do I know how price sensitive a company's buying center is?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Porch Group Media

AUGUST 31, 2018

In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 Having the choice on which third-party data solution to use will be important in establishing competitive differentiation.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Huptech Web

NOVEMBER 24, 2023

Providеs a satisfying shopping еxpеriеncе through personalized strategies, including accurate product recommendations based on user behaviors and dynamic pricing. Maximizеs rеvеnuе with pricing strategies specific to each segment. Psychographic Segmentation Segments Understanding lifestyle choices.

Segmentation 52

Segmentation eCommerce Psychographics Top of Funnel 52

Unbounce

NOVEMBER 5, 2020

With products extending into virtually every category imaginable, competitive pricing, and guaranteed shipping options, most online shoppers have little reason to look anywhere else. Competitive pricing. say they shop on Amazon because they have the best prices. An unmatched selection of products. Opportunity?

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144