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The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Let’s be sure we’re on the same page about what positioning is and isn’t.

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The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

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5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.

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B2B Reads: Price Wars, Subscriptions, & Visual Content

Heinz Marketing

In order to make sales, it’s important to highlight a distinct differentiation between a company and their offerings in comparison to their competitors. Thank you, Anthony Iannarino , for sharing the importance of differentiation in business. . How To Win A Price War. Different Exactly Like Everyone Else. How to Manage Anger.

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Five Components of Effective Positioning: An “Obviously Awesome” Book Summary – Part 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. We rarely come back to the positioning statement template for our use in messaging.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

JDA, Oracle, and the other platforms are looking to create a low “upfront” price to compete. The focus is on where can I get the most bells and whistles for the lowest price rather than where can we have the greatest impact.

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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods.

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