B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Those who can see a significant boost to ROI. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. You don’t need a large budget to rank organically or compete with big business. Key Takeaways.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

SmartBug Media

JUNE 12, 2023

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. These purchase-minded consumers are also spending a great deal of time on social media.

Lead Gen 112

Lead Gen Paid Content Social Media Sales Qualified Leads 112

Navigate the Channel

FEBRUARY 5, 2024

So, how do you find the right candidates for your business without all the hassle? Using social media platforms as a job recruitment tool is one option. Job platforms are a great way to get in front of those actively searching for jobs but not really looking for a specific position within their chosen field.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Webbiquity

NOVEMBER 17, 2020

No business has escaped feeling the economic impact in some form. Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Should we be running brand campaigns?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. If your competitors aggressively invest in paid platforms, chances are – you should be, too.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Let’s start with the business brass tacks. Marketing is the tip of the spear for driving growth and new customer acquisition. In this way, content is a long play, winning trust over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 106

Paid Search Agency SEO Allocation Google 106

Navigate the Channel

APRIL 19, 2022

So, how do you find the right candidates for your business without all the hassle? Using social media platforms as a job recruitment tool is one option. Paid Social Media vs. Paid Hiring Platforms. Social media is a little bit different. Here is what you need to know about social recruiting in 2022.

Media 123

Media Social Media Budget Programs Paid Social Agency 123

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth. Quick Takeaways.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., It takes time to build brand awareness and visibility in organic search for brand new websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Non-Content Offers. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet. Stale Creative.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East.

Paid Search Agency 112

Paid Search Agency Lead Ranking Advertising Agencies Ads 112

SmartBug Media

JULY 14, 2021

Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your strategy or you’ve been executing a plan for some time, paid media can help you generate qualified leads quickly for your organization. What's the point of having a paid media budget?

Paid Content 105

Paid Content Cost Per Click CPC Media 105

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Automated Ads Automated ads are an efficient way to reach your target audience.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

ROI 105

ROI Top of Funnel Work Management Advertising Agencies 105

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

SalesIntel

AUGUST 14, 2023

As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. The age-old debate of whether marketing efforts genuinely contribute to the bottom line can leave us feeling like we speak a different language. But fear not, my fellow marketers!

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.)

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. But let’s face it. It never ends.

Paid Content 137

Paid Content Advertising Agencies Paid Search Agency SMB 137

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Ad campaigns.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

EveryoneSocial

JUNE 14, 2022

Marketing is constantly evolving and the way buyers consume also changes. But within marketing, there will always be channels that are part of the overall playbook. One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). Let’s explore!

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Anteriad

MARCH 15, 2023

Its application in search engines, like the Bing AI integration, is a particularly interesting development for B2B search marketing. It could turn the world of search marketing on its head. Before we dive into how this affects you as a marketer, here’s a little background.

Marketing AI 94

Marketing AI Search Marketing B2B Marketing B2B 94

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business.

Social Media 154

Social Media SEO Cost Per Click Media 154

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

APRIL 11, 2022

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. Establishing Foundations for a Multi-Channel Marketing Strategy.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 110

Social Media Media Business Viral Marketing 110