Adobe Experience Cloud Blog

OCTOBER 19, 2015

If you have built a strong relationship with your prospect, they will be more candid with you, will be willing to refer business your way, and will be more likely to respond to your communications. As a Marketo account exec, I have been in many long negotiation sessions working out all of the fine print.

Sales Cycle 48

Sales Cycle Thought Leadership Marketo Telemarketing 48

Customer Experience Matrix

JULY 16, 2009

This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. This allows only 1,000 search results, which is far too few for any real business purpose. I spent some time playing with Techrigy yesterday, using the free version available on their Web site.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Ambal's Amusings

MARCH 18, 2010

Here are the tangible results they documented within 4 business days of its launch: 3 new clients signed up. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). The best example I’ve seen documented recently is from Junta42. 3 consulting inquiries. 3 speaking/workshop inquiries.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

For those of you not familiar with the term, “Peak Oil” is the point in time when the maximum rate of global petroleum extraction is reached, after which the rate of production enters terminal decline (thanks to Wikipedia for that concise definition). It’s self-evident that such a point in time will come one day soon, if it hasn’t already.

Allocation 48

Allocation Wikipedia Advertising Mediums Forecasting 48

Adobe Experience Cloud Blog

AUGUST 27, 2008

What are your top 3 tips to help business to business companies tackle the art of innovation? Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. From reading your blog, I see that you write a lot about marketing innovation.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Kapost

JANUARY 6, 2017

EVERY Contact has an email (preferably a business email). EVERY Lead has an email AND a website (preferably a business email). Create manageable, consistent business segments in all systems. According to Wikipedia , 80-90% of all data is unstructured. Fill in whitespace at the Account, Contact, and Lead level.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

DivvyHQ

MARCH 26, 2019

Wikipedia defines account-based marketing , also known as key account marketing , as: A strategic approach to business marketing based on account awareness in which an organization considers and communicates with an individual prospect or customer accounts as markets of one. Account-Based Marketing 101.

Account Based Marketing 44

Account Based Marketing Work Management Marketing Management Planning 44

Adobe Experience Cloud Blog

JUNE 16, 2016

Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. Here at Marketo, we use our platform to track the number of leads our paid social campaigns generated that become actual customers.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

LeanData

APRIL 8, 2015

The Alterra Group polled a group of business executives and reported that the vast majority (87 percent) are involved in ABM initiatives and just over half (52 percent) said client retention and growth is a major factor in ABM’s rise in importance. There’s a good background story about it on Wikipedia.).

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

The Alterra Group polled a group of business executives and reported that the vast majority (87 percent) are involved in ABM initiatives and just over half (52 percent) said client retention and growth is a major factor in ABM’s rise in importance. There’s a good background story about it on Wikipedia.).

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

The Alterra Group polled a group of business executives and reported that the vast majority (87 percent) are involved in ABM initiatives and just over half (52 percent) said client retention and growth is a major factor in ABM’s rise in importance. There’s a good background story about it on Wikipedia.).

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Adobe Experience Cloud Blog

NOVEMBER 26, 2014

In case you’re unfamiliar, a tchotchke ( choch-key ), according to Wikipedia , is “a small bauble or miscellaneous item. Business or Personal Use : I could really use this as a gift for my kids! That said, I also had a special mission assigned to me by three very important people–my children.

B2B Thought Leadership 48

B2B Thought Leadership Wikipedia Thought Leadership Conference 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 28, 2010 Image via Wikipedia. Collaboration.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Adobe Experience Cloud Blog

AUGUST 14, 2018

Coverage in big media outlets like the Washington Post, Mashable, Business Insider, … And more than 100 new domains linking to their site. They simply searched Wikipedia for common information (where US senators went to college), did some analysis and compiled it into an infographic map which was sent to multiple outlets.

Case Studies 118

Case Studies Case Study Studies Content Marketing 118

Metadata

MARCH 18, 2021

So that became the business. So I figure I’m in the wrong business you know. We signed customers and then we got serious about what is it we need to do to disrupt the sales tech business. So that got us in business. Gil Allouche: Tar Tap become Marketo, right, eventually? And we put it up there.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Adobe Experience Cloud Blog

DECEMBER 5, 2016

Wikipedia is a great place for inspiration. However, for something truly unique and innovative, take 15 to 30 minutes a day and ponder trends in your industry, the needs of consumers and businesses, possible solutions, and other issues that may be getting ignored by the “experts” and “leaders” in your niche.

Marketing Attribution 48

Marketing Attribution Content B2B Thought Leadership Conference 48