Chris Koch

APRIL 10, 2009

The most famous business incarnation of this model is the Harvard Business Review, which began publishing in 1922. This led to the explosion of the trade magazine industry during the 1960s-1980s. The journals have boards made up of top academics in a given field.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

JANUARY 21, 2011

At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. We marketers have to start thinking of ourselves as paparazzi, complicit in making our subject matter experts’ personalities and accomplishments as visible online as Britney Spears ’ stretch marks are in the trashy celebrity magazines.

Social Media 100

Social Media Budget Programs Paper PR 100

Chris Koch

MARCH 26, 2010

If you’re in tune with your SMEs, then what interests you should interest them (at least from a business perspective—no need to go nuts and take up golf). That’s why magazines and newspapers have pitch meetings, where writers blurt out their rough ideas and get feedback from others on how to turn those ideas into cogent stories.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

AUGUST 7, 2009

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. Business Strategist. Transformational Leader.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. Business Strategist. Transformational Leader.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

MAY 21, 2010

Facebook has built its business model around gathering as much personal information about us as possible. The privacy issues for Facebook are going to be on the cover of Time magazine next week. Of course, it may be a little bit easier to be this way when your own business model remains rather ill defined.). What do you think?

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

JULY 22, 2011

Many of us in B2B can be proud of how we educate our customers and prospects on the business issues they face—from current regulatory changes to future “sea changes.” The highest production-value material I received upon discharge was a two-color, 24-page glossy magazine entitled “A Guide to Taking Warfarin.” Motivational.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

JANUARY 22, 2010

This is what it would cost to place an ad in a magazine vs. the cost of getting the story placement. Tags: Blogging Marketing Metrics and Analytics Social Media Add new tag Advertising B2B marketing Blog blogs Business Google Google Analytics Marketing ROI RSS social media strategy Technorati Twitter. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JUNE 26, 2009

You may have to adopt a more split business personality (and do more work). There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts. Facebook is quickly crossing over to business from its beginnings as a personal network. Join LinkedIn and Facebook groups and answer questions.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

OCTOBER 1, 2010

Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling. Just because their business model doesn’t work anymore, that doesn’t mean that their model for developing ideas and getting them out into the marketplace should also be tossed out. It works.).

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

IT and business buyers are flocking to social media more rapidly than anyone would have imagined even a few years ago. Trade magazines are imploding as marketers continue to pull out of print advertising. and ad pages by 30.3%, according to American Business Media, a B2B trade association. Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100