B2B Memes
AUGUST 10, 2012
So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?
B2B Memes
AUGUST 10, 2012
So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Anyword
JANUARY 12, 2022
Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Here are just a few examples of how longer copy can benefit your business or campaigns: Answer more questions and address more objections. So what is long copy exactly? What Are the Benefits of Long Copy?
Content Standard
JANUARY 21, 2017
But each piece of content takes a similar approach: it prioritizes business goals over content quality, resulting in a website that is overloaded with branding. Compared to the first scenario, where business-minded branding overwhelmed the site and its visitors, this alternative website features no business features at all.
Contently
JUNE 27, 2016
Appropriately, the story ran in the latest issue of ASJA Magazine—the organization’s print publication that was upgraded during his watch. It was founded as the New York-centric Society of Magazine Writers in 1948. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.
Contently
JANUARY 4, 2017
Although native advertising has an ancestor in the advertorials that ran decades ago in print magazines, the current ads that appear on publisher sites have a unique format. A native ad that GE sponsored in Business Insider, for instance, interested 80 percent of consumers and did not mention GE at all.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2013
Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” While advertorials are still widely used, the decline of print media has given rise to a new type of native advertising: digitally integrated ads.
Expert insights. Personalized for you.
100 
Let's personalize your content