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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. In one case study I wrote for a client, the main character, John, was considering buying a 3D laser scanner to increase efficiencies and opportunities for his surveying business.

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Top 10 B2B Influencers in 2020

Oktopost

The post is extremely relevant to the current global climate, and successfully navigating your business through these trying times. . He is the founder of altMBA and The Marketing Seminar , in addition to being a guerilla marketing, direct marketing, and Marketing Hall of Fame inductee. Adam Grant.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. O ne of the fastest-growing disciplines in business goes by several names, but its all about observing customers. Now thats a powerful business tool. Business Innovation. MADE IN CANADA. trust your instincts. < 2:18:13 PM trackback [].

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How to Save the World

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. Business Innovation. · Social Networking / Blogs in Business. · Business/KM Blogs. Business Experiment. Darwin Magazine. Myst Daves Business Posts. Open Business Blog. Grist Magazine.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

You may have to adopt a more split business personality (and do more work). There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts. Facebook is quickly crossing over to business from its beginnings as a personal network. Join LinkedIn and Facebook groups and answer questions.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Dave Pollards papers on business innovation & knowledge management. But Work Effectiveness Improvement is perilously close to the 90s fad called Business Process/Performance Improvement (BPI, also known as Re-engineering). Many business-people spend up to 30% of their time in group activities scheduled by others. "We

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How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

According to a CMO magazine article on the topic, experiential marketing “is a mutually beneficial interaction between customer and brand in an authentically branded engagement.”. That approach creates excellent opportunities to create experiences with local businesses, especially those whose products or services complement yours.