How B2B Marketers Sabotage the Power of Case Studies to Generate Demand
NuSpark Consulting
JANUARY 15, 2016
“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. In one case study I wrote for a client, the main character, John, was considering buying a 3D laser scanner to increase efficiencies and opportunities for his surveying business.
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