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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Here are three data points on why process management matters. But here’s the rub.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. So let’s break it down. In addition to marketing and sales, Suzy Balk, our Sr.

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11 Proven Ways to Generate Organic Leads and Increase Traffic

Optinmonster

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today.

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Lead Scoring: Tools and Tactics to Convert Customers

Act-On

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn. Join us on May 25 to learn how you can drive actual results through social media using our easy-to-follow, 3-Step B2B Social Media Process and take your business and career to the next level.

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Brand Equity and Customer Value for Business Success

Vision Edge Marketing

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. That is, your business is more likely to experience a higher referral rate and increased share of wallet.

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Lead Routing: The Critical Process for Go-to-Market Revenue Growth

Zoominfo

The faster you can connect with a lead the greater your chance of success. This makes routing marketing leads to your sales team a critical step for driving revenue growth. Without proper attention to your lead routing system, you’ll spend resources to generate leads that may not go anywhere.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. In this webinar, we will: Discuss the 5 basic layers of a growth-focused revenue tech stack.