Business, Lead Management, Marketo and Twitter

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication

De-duplication Lead Ranking Lead Management Work Management

Interview with Moni Oloyede

Onalytica B2B

JANUARY 18, 2018

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. I’m very passionate about marketing operations. No, leads are pushed down the funnel.

Marketing AI

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content.

Intent Data

Intent Data Intent Email Marketing Social Marketing

Top 10 marketing automation tools every marketer must have

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services

Marketing Automation Services Budget Programs Marketing AI Enterprise Management

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management

Lead Management De-duplication Lead Ranking Lead Scoring

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation

Optimizing Twitter for Lead Generation

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format.

Lead Generation

Lead Generation Twitter Optimization Lead Scoring

Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Now is an incredible moment for B2B marketing. These metrics calibrate marketing results with sales results. Why is this?

Marketo

Marketo Enterprise Management Allocation Forrester

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.

Lead Nurturing

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking

Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025. Integration.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Lessons Learned: Crowdsourcing the Best of Mastering Lead Management

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 His session talked about how the B2B market is rapidly changing and how this change is being led by the buyer. cjablonski : Marketers must manage and engage relationships with buyers.

Lead Management

Lead Management Work Management Marketing Management Lead Scoring

The Metrics That Matter Most for B2B Digital Marketing

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring

Marketing technology: Tech that makes Heinz Marketing tick

Heinz Marketing

JANUARY 3, 2018

After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Like most marketing technology stacks, this is constantly a work in progress. Another important note – every marketing technology stack is different and unique for a reason.

Godaddy

Godaddy Marketing Analytics Tools Work Management Zoominfo

The Metrics That Matter Most for B2B Digital Marketing

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing

The Metrics That Matter Most for B2B Digital Marketing

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

10 Most Popular B2B Lead Blog Posts of 2016

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At my previous company my success was measured by number of leads. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. Management could understand these metrics. So how do marketers find the right leads?

Sales Management

Sales Management Paid Content Inbound Marketing Work Management

Low Cost Systems for Demand Generation

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But there are plenty of other options, particularly for marketers with limited budgets. They focus on email nurturing campaigns and marketing measurement.

Demand Generation

Demand Generation Cost Marketing Management Demand

Inbound Marketing & Marketing Automation

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. And that’s where Inbound Marketing comes in.

Marketing Automation Services

Marketing Automation Services Inbound Marketing Marketing Automation Work Management

B2B Content Marketing - Less is the New More?

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

B2B Marketing

B2B Marketing Content Marketing B2B Planning

3 Tips to Stop Leads from Falling Through the Cracks

Adobe Experience Cloud Blog

MARCH 3, 2011

by Maria Pergolino It’s one thing to generate leads. The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle

5 Ways to Increase Webinar Attendance

Adobe Experience Cloud Blog

APRIL 1, 2011

How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads. But registration doesn’t necessarily lead to attendance.

Webinar Metrics

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo

5 Ways to Give Your B2B Marketing Strategy a Makeover

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach.

B2B Marketing

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . Q: What is ShipServ's go-to-market strategy?

B2B Thought Leadership

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management

Four “New Marketing” Skills You’d Better Learn Quick

Adobe Experience Cloud Blog

AUGUST 21, 2012

He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. You can connect with Matt via email , Twitter , LinkedIn or his blog. You can connect with Matt via email , Twitter , LinkedIn or his blog. Are you taking advantage?

Work Management

Work Management Marketing Management Top of Funnel Lead Ranking

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI

ROI B2B Marketing Paid Search Agency Planning

What Is Lead Management? Definition, Process, Best Practices, and Platforms

Martech Advisor

NOVEMBER 15, 2019

Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. Lead management is essential for companies looking to grow their customer base and reach out to a wide audience. Table of Contents.

Lead Ranking

Lead Ranking Lead Management Enterprise Management Marketing Automation Services

10 Worst Things to Do With a Qualified Sales Lead

Adobe Experience Cloud Blog

MAY 13, 2010

Marketers spend a lot of time (and money) delivering leads to sales teams. Ensure you avoid these 10 worst things you can do with a qualified sales lead in your lead nurturing efforts: 1. Repeated phone calls: There’s a firm line between nurturing a sales lead and harassing a prospect that all marketers have to respect.

Sales Qualified Leads

Sales Qualified Leads High Quality Lead Sales Leads Lead Scoring

CEO Perspective: Marketing as a Revenue Driver

Adobe Experience Cloud Blog

SEPTEMBER 1, 2010

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders. The trouble is, talking about marketing analytics is hard. Here at Marketo, we believe all of this is changing.

Lead Ranking

Lead Ranking Lead Scoring Marketo Paid Search Agency

How to Drive More Revenue From Your Remote Salespeople

Adobe Experience Cloud Blog

MARCH 18, 2011

Many companies will be expanding into and testing new markets by adding remote sales people. While adding remote salespeople is a lower-cost way to enter a new market, it does come with its share of management challenges. A steady stream of qualified leads. A score card.

Marketing Management

Marketing Management Lead Scoring Lead Ranking B2B Sales

10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Can Twitters growth continue? ,

Demand Generation Agencies

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning

Modern B2B Lead Generation – 5 Key Areas to Manage

Adobe Experience Cloud Blog

JUNE 6, 2011

by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. . Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads.

Lead Generation

Lead Generation Sales Qualified Leads Generation Lead Scoring

Help! I’m New To Marketing Automation – Where Do I Start?

Adobe Experience Cloud Blog

JULY 8, 2010

B2B organizations are looking at ways to improve marketing and sales integration, increase revenue, and decrease costs while achieving better marketing ROI. For these organizations, the answer is: marketing automation. Starting on the path of this upgrade to your business can be confusing. Where do you begin?

Marketing Automation

Marketing Automation Automation Work Management Marketing Management

The Cost to SMBs of Not Implementing a Marketing Automation System

Adobe Experience Cloud Blog

JUNE 2, 2009

Recently, I read an article about the Ten Small Business Lead Nurturing Tools. after a search on Twitter Search. It made me think how hard it must be for a small business to operate when having to use so many different systems. . Now compare those costs to the cost of utilizing a marketing automation system.

Marketing Automation Services

Marketing Automation Services Enterprise Management Marketing Automation Cost

How to Use LinkedIn to Generate and Qualify B2B Leads

Adobe Experience Cloud Blog

JANUARY 18, 2012

As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. How to Use Business Focused Content (During business day). were female.

Sales Qualified Leads

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring

Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series. You can also follow Jep on Twitter ( @jepc ). Marketing did the trade shows and maintained the website, with a big gap between marketing and sales. What is easy to use?

Thought Leadership

Thought Leadership Demand Generation Work Management Demand

Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Thought Leadership Demand

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

The Art of the Infographic: 9 Compelling Characteristics You Need to Know

Adobe Experience Cloud Blog

AUGUST 1, 2011

There are a lot of ideas that could have insightful visual representations, but not all of them are relevant to your business and what it is trying to convey. There are a number of different social channels that can serve as vehicles for your infographic, from Facebook to Twitter to Tumblr to Flickr and beyond.

Lead Nurturing

Lead Nurturing Marketo Lead Generation Paid Search Agency

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Interview with Moni Oloyede

Webinars

Trending Sources

Top 50 B2B Marketing Influencers On Twitter

Webinars

How to Leverage Social Intent Data for Email Marketing

Top 10 marketing automation tools every marketer must have

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

Optimizing Twitter for Lead Generation

Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

Top 10 Marketing Automation Software Platforms for 2020

Demandbase: A New Twist In The Lead Management Automation Market

Lessons Learned: Crowdsourcing the Best of Mastering Lead Management

The Metrics That Matter Most for B2B Digital Marketing

Marketing technology: Tech that makes Heinz Marketing tick

The Metrics That Matter Most for B2B Digital Marketing

The Metrics That Matter Most for B2B Digital Marketing

45 Best Digital Marketing Tools to Boost Your Business

10 Most Popular B2B Lead Blog Posts of 2016

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Low Cost Systems for Demand Generation

Inbound Marketing & Marketing Automation

B2B Content Marketing - Less is the New More?

3 Tips to Stop Leads from Falling Through the Cracks

5 Ways to Increase Webinar Attendance

5 Ways to Give Your B2B Marketing Strategy a Makeover

45 Best Digital Marketing Tools to Boost Your Business

B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Four “New Marketing” Skills You’d Better Learn Quick

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

What Is Lead Management? Definition, Process, Best Practices, and Platforms

10 Worst Things to Do With a Qualified Sales Lead

CEO Perspective: Marketing as a Revenue Driver

How to Drive More Revenue From Your Remote Salespeople

10 Hottest Topics in B2B Marketing for 2009

Modern B2B Lead Generation – 5 Key Areas to Manage

Help! I’m New To Marketing Automation – Where Do I Start?

The Cost to SMBs of Not Implementing a Marketing Automation System

How to Use LinkedIn to Generate and Qualify B2B Leads

Demand Generation Best Practices: Thought Leadership with The LeadSloth

Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

The Art of the Infographic: 9 Compelling Characteristics You Need to Know

B2B Lead Management Market Heats Up

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