Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. And it works: • According to the report, “inbound delivers 54% more leads into the marketing funnel than traditional outbound leads.”

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Webbiquity

FEBRUARY 20, 2014

7 Free Tools to Find Twitter Influencers Who Interact with You by Small Business Trends. At last check, the site worked well for capturing individual Twitter feeds, but hashtag support was temporarily out of order. 5 Tools to Research the Demographics of Your Twitter Followers by Small Business Trends.

Twitter 100

Twitter Tools RSS Social Media 100

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Trying to treat social media like the old world of interruption-based advertising won’t work. It will backfire. Assigning it to an intern.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Fee-based platforms like Compendium and HubSpot are also search-friendly. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Ranking Lead Scoring 100

Webbiquity

MAY 3, 2011

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

OCTOBER 6, 2020

Guidance on what works in SEO today —not five years ago. For local businesses like bars, restaurants, and shops, what are the best ways to do SEO? And how is this different from businesses that have a global audience? Complete and keep up to date your Google My Business information. Ask your customers for reviews.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

APRIL 4, 2017

Easily create business (or personal) videos: select a style and music, add your photos or video clips and text, then produce and share. Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. Showcase reviews: HubSpot. ” — HubSpot. Showcase reviews: HubSpot, RazorSocial (Video).

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

FEBRUARY 20, 2018

Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. And 48% say if they arrive on a site that doesn’t work well on their mobile device, they will take it as “an indication of the business simply not caring.”

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. While this may be too formal for a single-contributor or small company blog, it can be very helpful for assuring topic diversity and a steady stream of content.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

OCTOBER 27, 2015

The notion that business buyers are dispassionate and coldly rational is overstated. But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace. and 3) how exactly does that help the individual business buyer in his or her job?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Webbiquity

JUNE 3, 2014

It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. How can small companies use new ideas to compete more effectively against larger competitors?

Marketing & Strategy 100

Marketing & Strategy Business Thought Leadership Lead Ranking 100

Webbiquity

DECEMBER 30, 2014

Michael Estrin shares half a dozen insights on effectively measuring content marketing success, such as “business goals still matter” (views and engagement are nice, but is your audience following through by taking a targeted action?) Keep doing things that work and tweak things that DON’T work or get rid of them”).

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Stacey Acevero. SMB and Distribution.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Stacey Acevero. SMB and Distribution.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

APRIL 22, 2014

Five days, the GDP of a small country, and one sun-burnt family later, we returned with happy memories, several gigabytes of photos and video…and the following 10 lessons learned about B2B marketing from two enormously popular theme parks. Establish your brand attributes, then make them permeate every corner of your organization.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Still, that said, the authors point out that there are situations where social media isn’t right for B2B firms: • Very small, concentrated market.

Social Media 100

Social Media Media B2B Lead Ranking 100

Webbiquity

JANUARY 10, 2010

by HubSpot. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 15, 2013

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Adria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines. Facebook Advertising.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Webbiquity

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

JANUARY 10, 2023

Mailchimp ’s all-in-one marketing platform helps small businesses market smarter so they can grow faster. CloudTalk is cloud-based call center software that helps companies improve their sales and customer support operations with 70+ advanced features and 35 integrations, including HubSpot, Zendesk, Salesforce, and more.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294

Webbiquity

MARCH 3, 2011

Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. 5 Items to Delete From Your Website Today by HubSpot Blog. Jacob Gube (busy guy) here reviews eight tools for creating mobile websites that are “all aimed at site owners who don’t have any web development/coding experience.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Webbiquity

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. Hint: it helps to have a community manager.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? More than 700,000 local businesses have active Pages on Facebook. Still don’t think social media is important for marketing your business? 75% of small businesses in the U.S. Find out in this report.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MARCH 23, 2011

Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Enterprises that do business globally need the ability to track social media mentions across borders and in multiple languages.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. 8 Ways to Not Get ReTweeted by HubSpot Blog. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. Why 150 Followers Is All You Really Need by TwiTip.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

OCTOBER 8, 2013

You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool. Social media management, even for SMB organizations, takes a full-time salary worth of work. Email can work.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool. Social media management, even for SMB organizations, takes a full-time salary worth of work. Email can work.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Adoption soared. 85% of Inc. 85% of Inc. Mistakes were made. by Served Fresh Media.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

MARCH 8, 2011

27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. The Business of B2B Social Media by Brian Solis. If you work for a small to midsized company and are concerned that your company hasn’t quite perfected its use of social media yet—relax. 5 Steps To Shorten The B2B Buying Cycle by Search Engine Land.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). ” 21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work! by The Marketing Nut.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Webbiquity

DECEMBER 27, 2011

searches—a still small but rapidly growing and not insignificant figure. For those who prefer a more condensed summary of Facebook’s switch to iFrames earlier this year, the brilliant Jeff Ente explains how iFrames work and why they are potentially very, very important to marketers. ” Facebook Apps and Tools.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

JANUARY 5, 2016

Image credit: HubSpot. 8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. In this article from Donna Moritz , you’ll discover how three creative businesses used visual content to get results. There are quite an array of specific business problems that hamper content marketing efforts.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

FEBRUARY 13, 2017

Sample review: “Many small businesses focus only on Facebook and Twitter, so the ability to manage other platforms isn’t top of mind. The tool, which also works for Pinterest, uses image algorithms with data technology and reports insights of your photos. Still in Alpha mode, so it’s a work in progress.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.” ” — iag.Me. 5) SocialFlow.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

APRIL 18, 2017

Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Today’s tools are both easier to work with and much more powerful, with most offering features like the ability to add titles, custom cursors, text, visual elements, animations, and music.

Screencast 188

Screencast Marketing Automation Services Work Management Tools 188