Customer Experience Matrix

JUNE 2, 2018

Part of my resistance is the whiff of humbug that accompanies so many blockchain-based ventures, whose founders often seem more excited about their Initial Coin Offering than building the actual business. Gartner recently found that just 1% of CIOs have any blockchain adoption and 77% have no plans. I’m not the only skeptic.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

DECEMBER 1, 2017

If the agents also serve other masters – such as companies that pay them to send business their way – consumers can easily be harmed. One bolt of lightning to illuminate this was a recent Gartner survey that found martech spend is now falling. If anybody wants to co-author a Harvard Business Review article on this, let me know.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

JUNE 14, 2007

(For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. The article quotes two recent surveys, one by Saugatuck Technology and the other by Gartner. I say this as someone who’s run my own Very Small Business for many years.) hosted systems.)

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

Customer Experience Matrix

FEBRUARY 22, 2011

Let me make clear that when I say “enterprise”, I mean “enterprise”, as in big business. Our friends at Gartner have recently proposed replacing “enterprise marketing management” with “integrated marketing management” as the general term for, um, integrated marketing management.

Resource Management 120

Resource Management Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JANUARY 26, 2011

The sets represent fitness for small, mid-size and large businesses, and each set contains a product fit score and vendor fit score. The idea was to simulate the type of scoring that a typical business in each category might do in its own vendor evaluation. The final result was three sets of scores for each vendor.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Report Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2009

(If you’ve been living in a cave, or, much worse, not reading this blog: QlikView is business intelligence software that combines an in-memory database, special “associative” data model, data transformation scripts, and a powerful presentation layer. Tags: qlikview business intelligence software software selection.

Work Management 120

Work Management Marketing Management Class Vendors 120

Customer Experience Matrix

JULY 29, 2008

Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications. This relates to the number of channels and business activities. - Their ratings are based on market positions, with categories such as “leaders”, “visionaries”, and “contenders”.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

MAY 26, 2023

The supply of new products has grown as software-as-a-service, cloud platforms, low-code development tools, and other technical changes reduce development cost to something almost anyone with a business idea can afford, and widely available funding reduces barriers still further. This isn’t just a Gartner obsession.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Customer Experience Matrix

JUNE 10, 2009

QlikTech released version 9 of its QlikView business intelligence software today. These are critical as QlikView moves from being a departmental solution run primarily by business analysts to a mission-critical system backed by corporate IT. Tags: qlikview business intelligence software qliktech in-memory database.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120

Customer Experience Matrix

MARCH 20, 2008

One of the few sessions I did catch was a keynote by Gartner Vice President Michael Blechar. Blechar argued that users now view their desktop as a “composition platform” that combines many different services and uses the results to orchestrate business processes. Tags: service oriented architecture business intelligence soa.

Enterprise Management 120

Enterprise Management Work Management Service Gartner 120

Customer Experience Matrix

AUGUST 2, 2007

Plus, I’ve been busy with other things—in particular, a pilot QlikTech implementation at a Very Large Company that shall remain nameless. Results have been astonishing—we were able to deliver a cross sell analysis in hours that the client had been working on for years using conventional business intelligence technology.

Cross-Selling 120

Cross-Selling Gartner Analysis Distribution 120

Customer Experience Matrix

OCTOBER 31, 2007

The Greenplum Web site offers links to useful Gartner and Ventana Research papers if you want to look at the database appliance market in more detail.) It might also reflect increasing competition from database appliances like Netezza , DATAllegro , and Greenplum. But I digress. Let’s talk first about the alliances and then v6.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120