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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

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6 Reasons to Get Excited About MRM 2.0: Percolate & Allocadia

Allocadia

MPM + CMP = MRM 2.0. But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space). Aprimo, Orbis, and SAS.)

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6 Reasons to Get Excited About MRM 2.0: Percolate & Allocadia

Allocadia

MPM + CMP = MRM 2.0. But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space ). Aprimo, Orbis, and SAS.)

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Learn Cybersecurity Skills on Trailhead

Salesforce Marketing Cloud

We’re here to help you learn cybersecurity skills on Trailhead, Salesforce’s free online learning platform. Cybersecurity needs have permeated all roles in business, alongside the technology it seeks to secure. Small oversights in these processes can have significant implications. What is cybersecurity?

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

Due to the challenges brought by the COVID-19 pandemic, your business may have been forced to find ways to operate amidst the restrictions mandated by the government. However, while technology allows you to connect with your targeted market, it is also possible for technology to create a rift between your clientele and your business.

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How to Develop an Effective Diversity, Equity and Inclusion Program

Zoominfo

Building a diverse and inclusive workplace is an increasing priority for businesses. Experts say that even the most well-intentioned and best-designed corporate diversity programs can fail to achieve their goals if they’re not managed effectively. But what do those terms mean?

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11 Customer Engagement Strategies to Help Increase Conversions

Outreach

The process involves various communication channels to build a relationship, improve satisfaction, and proactively nurture your customer base. But implementing a holistic customer engagement strategy not only improves consumer relations, but is also beneficial for businesses looking to increase conversions.