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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

When false assumptions are the basis for business decisions, the fallout can be sudden and steep. Premature investments, failure to understand customers’ needs, and overly optimistic revenue projections are all common business missteps with disastrous consequences. Fact: Sophisticated business intelligence is ABM gold.

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Whiteboard Wednesday: 5 Steps to a Killer Sales Demo

DiscoverOrg

They loved the product, everybody was super excited! They might have questions, they want to see the product. I know it can be really tempting to jump right into the product and show people what you know they want to see. For example : “As Kevin was telling me yesterday, this is a big priority for you guys, going into 2019.”.

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How to Improve Response Rates with Account-Based Content

DiscoverOrg

Market intelligence data allows businesses to make ABM plays that are effective and specific. Sales intelligence allows you to identify the HR stakeholders within the account and target your messaging to them, speaking to their specific needs – not just as HR professionals, but in a way that is specific to their industry.

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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? Where do you get your industry information? Discover your highest ROI products and services. When your deal closed?

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How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg

And as a savvy business professional, you want to ensure that your resources are allocated to those prospects who will deliver the best return. Increased closed-won deals – those entering the pipeline are more likely to have the budget, interest, and talent needed for your product to have value. It’s different for every business.

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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? Where do you get your industry information? Discover your highest ROI products and services. When your deal closed?

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3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

DiscoverOrg

It’s the business landscape upon which epic battles are fought. Example of corporate hierarchy in DiscoverOrg. Uncover more enterprise opportunity for your product or service. Depending on the industry, it can take anywhere from 6 to 18 months from the time you establish first contact to the time you close a deal.

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