Anything Goes Marketing

DECEMBER 3, 2006

Here are some ideas: Create useful content to reinforce image as industry expert. I Need Podcasts Like I Need a Hole in my Head" I hear the Mr. Busy Marketer saying "OK, we already have those goals and we are achieving them through our existing initiatives. Let your customers do the product plug. Drive website traffic.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. If the person has a question about your industry, product or service have that person contacted right away!

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

APRIL 7, 2010

The marketer needs to make educational materials that will guide the prospect along the buyer’s journey as they progress through the evaluation stages to the eventual product purchase. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JUNE 24, 2007

What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services? A great example of this is MarketingProfs Know-How Exchange. A few easy ideas on starting conversations in your industry is to have an "ask the expert" knowledge exchange.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. For example, try these subject lines "Please confirm your unsubscription" or "This is the final email we are sending you". You can also purchase ads on industry related websites.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

MARCH 7, 2007

It's fairly logical that proactively calling someone will generate more business then just sitting on your ass. Many marketers talk about how many leads they generated at an industry conference and how many of those leads turned into sales. In this way, sales can focus on those prospects that are genuinely interested in your business.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100