Hinge Marketing

DECEMBER 8, 2015

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. Educated and sophisticated buyers now have easy access to research and information through the Internet and other sources. What’s the antidote? Building a strong brand, both online and offline.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Marketing Insider Group

MAY 17, 2021

If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment) you expect. WordPress reports that users publish 70 million new blogs a month. A HubSpot Marketing Report found that only 35% of marketers believe understanding ROI is important ! Image: HubSpot. Is there a magic formula?

Planning 315

Planning Marketing Plans Content Marketing Buyer Personas 315

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Do we need to create rules or procedures for using it? That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz. What is it for?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

APRIL 4, 2012

It makes sense; as the double opt-in process has become more commonplace, people expect to return to their inbox and receive one or two emails that confirm their request and welcome them as a new subscriber. Before we get into the welcome email ideas, let's review what a welcome email typically includes. Typical Welcome Email Content.

Opt-out 28

Opt-out Opt-in Privacy Policies Sales Cycle 28

accelerate agency

FEBRUARY 12, 2023

If you are a SaaS business wanting to stand out in this highly-saturated marketplace, you will not only need to keep up with your rivals, but stay ahead of them. Because of this, it is absolutely integral that businesses continue to implement SEO strategies. But of course, with exponential growth, comes fierce competition.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. A careful and comprehensive internal evaluation of business goals and resources is the first step in the decision-making process.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Hubspot

FEBRUARY 27, 2016

This post originally appeared on HubSpot's Agency Post. We then document those lessons, and once-a-year, we review the key themes. This year, a few interesting themes emerged that I thought would be valuable for others to review. This can lead to huge returns beyond this month or even quarter.

Paid Search Agency 28

Paid Search Agency Work Management Advertising Agencies Companies 28

accelerate agency

JANUARY 10, 2021

Software as a Service (SaaS) is a booming business model. In the modern – ever more digital – world, delivering software solutions remotely fits both our personal and business needs. There are many strands to a successful strategy to grow any SaaS business. Acquire new customers and retain existing ones.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

Software as a Service (SaaS) is a booming business model. In the modern – ever more digital – world, delivering software solutions remotely fits both our personal and business needs. There are many strands to a successful strategy to grow any SaaS business. Acquire new customers and retain existing ones.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

ClearVoice

SEPTEMBER 25, 2023

We could say ‘yes’ as we had already laid out a method for providing expert, human editing to AI-generated content so it passes the ‘written by human’ sniff test because our expert writers and editors refined it. Can you help us?” There are four types of AI: Reactive – Responds only to different stimuli.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. What Is B2B Content Marketing?

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

chiefmartech

FEBRUARY 19, 2018

The next year, Harvard Business Review (!!) Auto-complete for “marketing technologist” on Google leads you to thousands and thousands of articles. Auto-complete for “marketing technologist” on Google leads you to thousands and thousands of articles. Marketing technologists. 1,918 on Indeed.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Hubspot

DECEMBER 24, 2014

No textbook can replace real life experiences, especially when it comes to running a business -- the hard judgment calls, the late nights, rolling up your sleeves and getting dirty down in the trenches with your team. Check out these fifteen books every entrepreneur should read: 15 Business Books Startup Founders Should Read.

Business 28

Business Startups Lead Ranking Work Management 28

Heinz Marketing

JULY 16, 2018

But businesses have not adapted yet. I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact. By Matt Heinz, President of Heinz Marketing. We’ve featured some great guests! So what can YOU do about this?

Top of Funnel 45

Top of Funnel Conference B2B Sales Copywriting 45

Single Grain

JUNE 8, 2021

Understanding the basics of B2B business models is essential to writing good copy for this industry vertical. Business-to-Business Software as a Service (B2B SaaS), is a cloud-based model where software services are developed by one business and sold to another business. Understanding B2B SaaS. Check out this 3.5-minute

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

Optinmonster

NOVEMBER 15, 2022

Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? Lead magnets are the cornerstone to improving your conversion rates. Whether it be a discount or an eBook, your lead magnet can be the deciding factor in how many new leads you attract. What Is a Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

MAY 22, 2018

Everyone wants more visitors, more qualified leads, and more revenue. But starting a business isn’t one of those "if you build it, they will come" situations. To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business.

Startups 101

Startups Top of Funnel Work Management Business 101

Convince & Convert

MARCH 24, 2016

I am going to show you 17 techniques you can use to improve the quality of your content in no time. Capture Readers’ Attention With Your Headline. The goal of a headline is to get your readers to read the first sentence. If you do not capture your reader with a good first impression, you will lose them. David Ogilvy. highlight to tweet).

Content 166

Content Lead Scoring Lead Ranking Template 166

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. Types of B2B marketing.

Marketing AI 121

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 121

Single Grain

AUGUST 10, 2021

This is why you need to understand the role of every type of content (blog posts, e-books, podcasts, etc.) Forty percent. That’s the percentage rating given by B2B marketers on the effectiveness of a case study. And even when they do, the case studies do not tick the right boxes. Hence, they fail. What Is a Case Study?

Case Study 98

Case Study Case Studies Paid Content Studies 98

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. We’ve collected the latest content marketing best practices to help you market your business with content. Read this guide.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Albacross

MAY 22, 2019

If your goal is to get your lead to sign up for a free account, then focus on that, and don’t tell your lead to do anything else like…. Single CTA = clarity and focus, leading to more conversions. Multiple CTAs = distraction, leading to less conversions. Check out: How to Master Lead Generation. Strategy 2.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

SnapApp

DECEMBER 14, 2016

New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Vidyard

FEBRUARY 2, 2021

The Number of User-Generated vs. Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Convert

OCTOBER 25, 2022

Whether you’re just starting out and looking to learn the ropes or you’re an old hand looking for ideas and inspiration, this mega collection of 90 CRO tips and tricks has something for you to take away and test or apply to your work. Or grab a coffee and start at the beginning. CRO Basics. Ask the right questions and stay humble about the answers.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). In both these scenarios, emails emerge as the most popular lead nurturing channel. It’s inspired a movie.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

AUGUST 7, 2018

News stories, Instagram feeds, blog posts, cat videos, GIFs, memes. From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. Content equals business growth.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business. HubSpot CRM.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

seo.co

OCTOBER 4, 2021

For instance, a Shopify ecommerce store will have a very different creation and promotion strategy than a local tax service business. Before you can create an effective content marketing strategy for your business, you need to know exactly what content marketing is—and isn’t—and what potential benefits you could stand to gain from it.

Paid Content 98

Paid Content Content Marketing Top of Funnel Planning 98